Why are you struggling to sell more of your art? These seven questions could reveal why.
1. Do you see your art as a product for sale?
Is your art so personal that you can’t part with it or place a price on it?
Many artists struggle to sell their art because they haven’t separated the value that they receive from making it from the value it could offer others.
This makes for a healthy hobby but unhealthy art sales.
Without this boundary, artists mistakenly feel like they’re selling a piece of themselves. And how can you possibly place a value on yourself?
This emotional confusion causes a lot of unnecessary internal conflict and chaos.
2. Do you have a current price list with each level of your art offerings?
Many artists don’t even have a current price list.
Why? Theses artists don’t know where to start when it comes to pricing their art. So they guess.
Therefore, they’re not confident in their pricing, and their prospects pick up on this.
If you don’t have confidence in what you’re selling, no one else will.
Can you imagine sitting down for a meal at a restaurant and being handed a menu with no prices and only some of the dishes listed?
Not only do they not have a price list, but they also don’t have their terms and conditions clearly outlined in writing.
3. Are you offering convenient forms of payment for your art?
Many artists are simply aren’t prepared to accept payments.
Nowadays it’s easy to get a Square or PayPal equivalent and plug into your mobile phone so that you can just swipe your customer’s credit card anytime.
Too many artist’s websites are not even e-commerce enabled. That’s like having a store without a cash register. What’s the point?
4. Do you believe that you can charge for something that gives you joy?
Do you believe that since it’s such a joy to make your art, you shouldn’t charge for it?
It’s an absolute joy for an artist to make their art. It should be.
It’s even more of joy when someone appreciates your art enough to buy it.
If you’re not selling your art, you’re denying people that opportunity and you’re denying your success.
5. Do have a policy of never discounting your art?
If you discount your art, you are shooting yourself in the foot.
If you sell art, you are in the luxury retail business. Art is a luxury.
Discounting is the best way to kill your luxury brand and your customer’s confidence.
People are already confused about the price of art. Don’t make it worse. A confused mind will just say no.
If you’ve discounted your art in the past, you are going to feel conflicted about charging full price.
Is it fair to charge one person one price and another person another price?
Maintain your integrity with consistent pricing.
6. Do you know what it’s costing you to make your art?
Many artists aren’t keeping track of their current fixed and variable monthly and annual expenses and time.
So they don’t know what it costs to produce their art.
If you’re not making the vital connection between what you’re charging for your art and what it costs you to make, you’ll never know if you are generating a profit or even a significant loss.
If you don’t care about profiting from your art, then your art is a hobby.
There’s no shame in that unless you really do want to sell your art.
7. Are you free of self-limiting beliefs about making art and making money?
Last but not least many artists have bought into the scarcity mentality that is perpetuated by the art establishment. Many artists believe lies such as:
- Artists are above money.
- Just do want you love and the money will come.
- Making art is antithetical to making money.
If you’re tolerating or even perpetuating, any of these disrespectful and self-limiting beliefs you’re not helping yourself and you’re hurting other artists.
If you answered YES to each of these questions, you’re in good shape.
If you answered NO to any of these questions, please leave a comment below and share more.