It’s easy to make a buck. It’s a lot tougher to make a difference. -Tom Brokaw
Watch this case study with artist Jenny McGee.
Selling art is a business. So it’s not about you, your talent, or your creative process.
A business only exists if it solves a problem or it alleviates a pain for a target market.
Selling art alone is not a viable business. Why? There’s way too much of it. It’s a saturated market.
So you must create unique value above and beyond your art.
How can you do this?
You must look deeply inside of yourself and determine and articulate your:
1. Creative Purpose (Your ‘why’.)
2. Mission (Based on your creative purpose, ‘what’ problem you are solving that is really worth solving, that you are willing to dedicate your life to?)
Then you must look deeply outside of yourself and determine and articulate your:
3. Unique Value Proposition (‘How’ you are going to solve that problem, adding value above and beyond your art?)
4. Target Market (‘Who’ will you serve by solving this problem?)
Every successful creative enterprise fulfills each of these elements and they must be determined in this sequence.