– Hello everyone, this is Ann Rea and Rebel Rea coming to you on December 29, 2017.
And I wanted to create a special message because this day marks the day, 13 years ago, when I wrote down and claimed my SMARTER goal. And my SMARTER goal was this: I am so happy and grateful now that I’ve sold over $100,000 of my art during my first year as a full time artist. So let’s break it down. This is so important.
I want you to really understand what it’s like and the impact it can have to have SMARTER goals.
A lot of us are told that we should have goals or that we should make New Year’s resolutions. I’m gonna tell you today exactly how to do this, because it changed the entire trajectory of my life in ways that I could not have imagined when I did it.
So whether your goal is to sell art, or it’s something else, what I’m about to go over with you, you can apply to all aspects of your life. As a matter of fact, one of my students from Sydney, Australia, Sam Shennan, you can listen to his interview at MakingArtMakingMoney.com, he took this goal setting to the hill and he wound up losing 30 pounds, paying off over $10,000 worth of credit card debt, making more money than he’d ever made, it was $120,000. $60,000 of that was art and he had just joined my program.
So, if I can do this, and Sam can do this, you can absolutely do this. And I want you to just listen closely for the criteria that you need to use in order to have a SMARTER goal.
So, again, my SMARTER goal is I’m so happy and grateful now that I have sold over $100,000 of my art in 2005. That was the goal I actually wrote down on December 29, 2004. Trust me, I had no freaking clue how I was gonna do it, I didn’t, I didn’t know how I was gonna do it. That came later. I started with the goal, that’s the important part.
So, let’s look at what SMARTER stands for. So S in SMARTER is for “specific,” so it was a very specific goal, right? Very, very specific, over $100,000, right? And it was measurable. So that means that if I made $80,000, that would be great, but I wouldn’t have met my goal. Or if I made over $103,000, which is actually what I made, I could see how that related to my goal, so it’s measurable. It’s also actionable. Now this is where things get sideways with a lot of artists.
Don’t copy my goal, unless it’s smart for you. So my goal was smart because in the previous year, 2003, I’d sold like $22-23,000 while I was working full-time. It was reasonable to say, “Okay if I sold that much in 2003 “while I was working full-time, “it’s, you know, not too far fetched “if I sold and made art full-time “that I could make over $100,000, right?” So that’s where that number came from. If you’ve only made, let’s say you made $2,000 of sales in your art, and pick a number you can believe in, don’t just pluck one out of the air, because you won’t believe in it, right?
You don’t want to get into magical thinking, you want this to be really grounded. Now if you’ve never sold any art at all, guess what, everybody starts at zero. I had to start at zero. So pick a number you can believe in. Maybe it’s $250, maybe it’s $500. I don’t know, I don’t know your circumstances. But, make it specific, make it measurable, and make it actionable.
So if you only ever sold $2,000 worth of art, and you say, “I’m gonna sell $100,000,” is that really actionable? Or would $4,000 be more actionable? So that would be smarter. And then you can increase the goal. Just start with, you can take it, you know, you can increase it, you can make it however you want it, however big you want it to be, but just make sure that it’s not too big of a step so that you lose footing. All right, so that’s actionable, S-M-A-R. Result, is it the result that you want? If your result is you actually wanna sell your art, then that’s a smart goal for you. If you don’t really care about selling your art, and your art’s more of like a hobby, then maybe you pick another goal. Maybe it’s to create a new series. Maybe it’s, I don’t know, another show. Whatever is appropriate for you. And most of the people who follow me are quite, they’re not really hobbyists. They’re actually very interested in selling their art, either on a part time basis or a full time basis. Some of my students rely on their income of selling their art, some don’t. Doesn’t matter.
It’s really all about what you want. Okay, so, we got the result, right? So, your goal has a result, and then T stands for “time-bound.” So, I didn’t say I’ll be so happy and grateful that, I’m so happy and grateful now that I’ve sold over $100,000 of my art, period, ’cause you know, that could take me 10 years. So, here’s the thing, the task will take as long as the time that you allot to it. So, because I made my goal time-bound, I said by the end of 2005, I was able to do it by the end of 2005, but if I hadn’t put that time boundary around the goal, it would not have happened.
Now, what’s the E-R stand for in SMARTER? Well, E stands for “evaluate.” So, I constantly evaluated my goal, and I brainstormed, and I actually, instead of asking how I could accomplish my goal, the first thing I started asking myself was who could help me? Who could help me think of ideas, then I thought about who could make introductions, who could be an accountability partner, who would support me. So, as I evaluated, I thought of who could help me, and then I started moving into how I could accomplish the goal, all right?
So, think of who, and if you don’t have anybody in your life like that, then you need to apply to enroll in The MAKING Art Making MONEY Semester because we have a beautiful community of artists from over 17 different countries, and they’re warm, they’re welcoming, they’re smart, we don’t have any jealousy, snobbery, competition. We don’t have any of that stuff. We don’t allow it.
But that’s important, is that you’ve got a support system to help you accomplish your goal and celebrate with you once you’ve accomplished it. Okay, so what’s the R on the end? So, the R on the end is “revise.” Now, look, you know, if you set your goal and you accomplish it early, great, you get to revise it and create another one. Maybe it takes a little longer than you initially estimated. That’s okay, because as long as you commit to the goal, you’re still committed to the goal, it still gives you energy, it still makes you happy to think about it, then you’ve got a good goal.
I cannot emphasize how important it is to have written goals using this criteria. It makes a huge difference in your life, and it’ll have a positive ripple effect, not just in the sale of your art, but in all aspects of your life. You can use this for your physical fitness, you can use this for your financial fitness, you can use this way of creating goals, you know, in so many aspects of your life.
And now, let me give you a little tip, if you don’t like the word “goal” for some reason, don’t use it. Call it your intention, or call it your dream with a deadline. That’s what a goal is, it’s a dream with a deadline. So, my challenge for you is that I’m gonna ask you to actually jot down below your SMARTER goal, and I promise I’ll comment and let you know if you’ve hit all the criteria to make it SMART or not. And it’s my invitation to you, not just to learn how to apply this concept, but I can tell you, it will change, absolutely change the trajectory of your life.
Had I not put this goal in place, I wouldn’t have, there’s so many things I wouldn’t have accomplished, and I wouldn’t have the opportunity to sell even more art later on, and I would’ve never had the opportunity to help so many artists all around the globe, which is just a really great joy. But I had no idea. So, start with where you are. Don’t compare yourself to anyone else. Be present with where you are today. Be thankful for what you have. And I would suggest that, if you’re still a little resistant about actually committing your SMARTER goal to writing, why don’t you just write down three things that you’re grateful for and why you’re grateful for them, because that’s gonna elevate your vibration, and it’s actually gonna give you a more optimistic and appreciative outlook.
So, do that first. Just write down three things that you’re thankful for and why. It could be your health, it could be that you had a good night’s sleep last night, it could be that you don’t have any cavities. I don’t know, whatever it is that you’re grateful for, whatever pops into your head, and then write down your goal. And let’s see what happens next year.
Let’s check in next year, and see how things went, because I’ll tell you what, just by doing this, it’s going to increase your chances of actually accomplishing, even exceeding your goal beyond your wildest dreams.
So, please do this. You deserve to take the time to do this, and you know, you deserve success, you deserve happiness, and I’m telling you, this is the best place to start, okay? So, happy New Year everyone, and thank you for all of your support and all of your positive comments. It’s been a great year. We were featured in Ink Magazine this year, and the Making Art, Making Money semester is going strong.
I’m very proud of my students, and even if you’re not one of my students, I hope you’ll consider applying, because I could tell you, you could make 2018 your best year ever. Take care everyone, and see you next year.