Show me the Money
Despite the odds, I generated over $100,000 in sales of my art in my first year in business in 2006.
Actually based on cash accounting, I sold $110,580. Based on accrual accounting it was more. See my 2006 Schedule C.
I was then featured in Fortune Magazine, the Wine Enthusiast, and on the Fine Living Network to name a few.
Did I have experience in public relations? No. I decided not to make that matter either.
How did I do this?
- I questioned authority
- I ignored the gatekeepers
- I started an art business
Is $110,580 in fine art sales significant? Compared to many of the businesses in Northern California, Apple, Google, the Gap, it is chicken feed. But for most artists living anywhere, it is a small fortune. Everything is relative.
The Truth will Set you Free
You may be wondering what inspired me to start Artists Who THRIVE and what made me decide to launch an online MBA course for artists in 2013?
One reason is that one of of my previous interns who graduated from the San Francisco Art Academy shared the manual from her lone business course. Not only were the graphics unprofessional, ironically, the content was misguided, inaccurate, and it was confusing.
The success of the San Francisco Art Academy has made it the largest landlord in San Francisco. Yet like many expensive art, film, music, theater schools and departments around the globe, it graduates, or does not graduate, thousands of hopeful students with little to no marketable skills or clear direction on how they are going to make a living.
Many of these artists then struggle to pay back the student loan debt that they will be saddled with for the rest of their lives.
So the reason is that I feel ethically obliged to speak the truth and share an alternative that works for me.
To be fair, art schools are not business schools, and it is not a reasonable comparison.
Frankly a business degree is not necessarily going to provide an answer either because the art market does not fall neatly into the expertise of most business schools.
In fact, my brother, the former dean of a business school, could offer me no guidance.
Art schools are in the business of teaching art, not business.
But we need to have an honest and long overdue conversation about the realities of success as an artist because the truth will set you free.
If you would like to know when the MBA Online Course for Artists will be available be sure to register your email under “GET Weekly Strategies.”
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