One of the painters that I have been coaching has doubled her sales over this past year.
I asked her, “What is the biggest benefit you’ve received from coaching?”
I thought she would say, “Selling more art.”
But that’s not what she said. Guess what. She said, “The number one benefit is that I have more confidence.”
I then realized that confidence is a much more valuable currency than immediate sales. Why? Because confidence will fuel long term sales and it delivers peace of mind.
What if you don’t have confidence?
I can tell you what I did when I didn’t have confidence. When I first started my fine art enterprise, I knew no one in my new home of San Francisco and I had never run a business, so I faked it.
Yes, you heard me. “Fake it until you make it.”
Because what’s your other option? Confess your lack of confidence to your prospects and potential patrons. That’s not going to help, is it?
The truth is that you don’t actually have to fake it entirely if you focus your attention on your strengths versus your weaknesses and you are clear on why you’re selling your art.
If you know why, your unique value proposition, your confidence will flow naturally.
Maybe you don’t know your unique value proposition? You absolutely must know, so you may want to apply for “Making Art/Making Money.”
Regardless of whether you apply or not, here’s one thing you can do immediately.
Sit right down and write yourself a letter. What? Yes. Speak to yourself of all of your strengths and all of your accomplishments by making a list of them.
Sound trite? I don’t think so.
Confidence is a feeling. This exercise helps stir this feeling.
Confidence sells art, it sells everything. The limits of your confidence will be reflected in the limits of your success.
You can stir confidence in yourself by what you focus on. And you can choose where to place your focus.
Choose to commit to yourself by doing this exercise.
In fact, reach out to a friend and ask them to do it with you by a certain date.
Or go to the Artists Who THRIVE Facebook community and ask someone there.
“Just do it”, the very best mantra for generating confidence.
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