If you are serious about building a creative enterprise, you must pay the minimum price of admission.
The minimum price will tap some financial resources because you’ll actually have to spend money to make money.
Besides investing in your businessa and yourself, you’ll spend much more with your internal resources.
1. Cohesive and unique body of talented work
First things first. If you want to sell art, you’ll need some to sell.
I’m amazed at the number of “artists” who consult me to help them sell their work.
When I ask, “How much art work do you have?” I sometimes get, “Oh, only a few pieces right now.” If that’s the case, time to get you butt back into the studio.
There is an old adage in retail, “Stack ‘em high and watch ‘em buy.”
I’m not suggesting that you can sell art only because you have an overwhelming quantity of inventory.
I am emphasizing that you will need a credible amount of cohesive quality inventory to take advantage of sales opportunities and to demonstrate your confident creative direction.
You had better be productive. Once that inventory is sold you’ll need more to satisfy demand.
If you suffer from creative blocks you’ll need to up your EI, (Emotional Intelligence) before you embark on a business venture.
Note, there is nothing more motivating or inspiring to me than selling my art. I can’t wait to go make more.
3. Left-brain & right brain shifting ability
In Daniel Pink’s book a “Whole New Mind”, he breaks down our current economy, the “conceptual economy”, and he profiles the current rise of the creative class.
When you delve deeper into the book he explains that the economy actually belongs to those who can shift back and forth and integrate creativity and logic. You’ll need both.
A very left-brain colleague from my National Speaker’s Association chapter once said, “I’m not creative.”
My response, “That’s ridiculous, of course you are. That’s like saying I’m not logical.” It’s not an either or proposition, we each possess two hemispheres in our brains.
Next week, we’ll examine the other three elements.
- Do you have a cohesive body of work?
- Are you productive?
- Do you give away your power around basic left-brain focus and tasks like book keeping, time management, goal setting?
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