Why do I do this? Because there are certain characteristics that I’m listening for that indicate they could become successful and then there are red flags.
And there are some artists that I just can’t help and I don’t even care to try. Who? Artists who:
· think that if they just continue to hone their craft someday they will be discovered
· will not take complete responsibility for their success
· who are unprofessional and are cavalier about keeping commitments, budgets, schedules, or their word
· think they have to develop their career when they actually have to grow their small business
· have a scarcity mentality
· think that selling art is selling out but they can’t actually define what selling out means
· blame others for their failures and who are unwilling to examine them and to learn from them
· who can’t focus or who tell themselves they can’t focus even though every talented artist is capable of extraordinary focus
I just met a young filmmaker who proudly announced the release of his new film. I asked him who his target market was. “Everyone.”
Everyone? I replied. That’s not a target market.
A target is the red bull’s-eye in the middle of a target. If you try to reach everyone then that’s like trying to hit the entire target all at once. You’ll hit nothing.
He turned that remark to, I don’t really care about making money.
Really? I didn’t believe that for a second. Nothing inspires every artist that I know than making money from art that they are proud of.
Then he followed with his opinion that, George Lucas is just a businessman and he has forgotten how to make films.
Interesting, I thought. Do you really think that he has forgotten how to make films?
It’s this senseless and unproductive debate that I refuse to engage in.
If you don’t care about making money with your art, cool. Make art for yourself. It’s still a worthy pursuit.
But if you really do care about making money with your art, just admit it.
Then admit what you know and what you still need to learn about the business of selling art that you are proud of making.
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