It’s doubtful that I’ll be in that area of the country.

But! I will be launching a guided, 8-week, on-line multi-media business course for artists this year.

Please stay tuned!

Ann

My art studio is in Anahata Healing Arts and might be an ideal space for an Artist who Thrive workshop/weekend. Savannah College of Art & Design has a lot of budding artists and there are a lot of Non Student artists calling Savannah home. I am in the process of growing my art business/sacred mission and your work speaks my truth!

The 20th Century artist was a starving martyr – the 21st Century artist is a entrepreneur millionaire!

I’m revamping my website this weekend – finally found a WP template that works for me!! We are a work in progress, right?!!

I’m thinking next fall or even early winter, could be an ideal time. I have a feeling you would be a HUGE hit with the Artists in Savannah …

thanks for sharing your Magic Passion Love by being a thriving artist!

I’m NOT suggesting that collectors are not interested an artist’s creative process.

I’m suggesting that is not all that they’re interested in.

If an artist is interested in “selling” their work, versus just “showing” it, then they may be very interested in the marketing principle of “features versus benefits.”

The reason the comic is funny is because we recognize the irony in it. But maybe you don’t?

Again, JUST discussing “features” is communicating only about the “process.”

An artist must communicate the “benefits” of their work outside of the benefits to themselves.

In other words, it’s not all about you.

Got it?

You said, “This post is about effectively communicating to collectors, not galleries or grantors.”…. all I’m saying is that MANY art collectors DO want to know about process. Thus, they may really, really, really enjoy reading a statement. You might want to reconsider your approach in that regard.

You said in your article , “In other words, the more you serve your collectors by providing value, the more you will benefit by their collecting. It’s not that collectors are not curious about an artist’s creative process; it’s just that this is not what triggers a collector to buy your art. They are buying your art because it makes them feel. You are selling feelings. Yes. That’s right. Not objects.”

I’m saying that some collectors value information. Some DO want to know about the process involved. In fact, some potential buyers may end up appreciating the piece more if they understand that process a little better. They may discuss these details with others if the artwork ends up in their home or office. Thus, artist statements and other artist writing can be vital.

You seem to be suggesting that artists should ignore those details concerning art collectors. That is only correct if we assume that ALL collectors don’t care about said info. That is why I suggested that we should not lump all art collectors together (we should not assume that they don’t want information… when maybe they do)… anymore than we should lump all artists together. Not to mention that art writing can help an artist to improve… buy digging deeper into what exactly he or she does.

It’s true, though, that we don’t have a precise common goal, so I’ll have to think about this and see what I can do.

Thanks for the advice, excellent as always.

This post is about effectively communicating to collectors, not galleries or grantors.

There’s a BIG difference between these “target markets” and artists can not connect with them all the same way.

If artists want to sell, not show, they must understand a “Marketing 101″ principle, “features” versus “benefits.”

That’s the distinction. Droning on about “features” is what makes up the majority of artist’s statements.

Grant seeking is absolutely part of the scarcity and permission based model of the traditional art establishment.

There is nothing (wrong) with grants. They’re great! If you can get one.

Spinning your wheels seeking grants, is just not what an Artist Who THRIVES spends their precious time doing.

An Artist Who THRIVES connects directly with collectors and patrons.

Again, I invite you to Start HERE so that we may be on the same page, or not

http://artistswhothrive.com/index.php/get-coached/welcome-to-artists-who-thrive/

Kindly,

Ann

As for grants, seeking a grant does not necessarily mean you are part of the ‘art establishment’. Artists from ALL walks of life seek grants… and in general, statements are expected. Thus, if you want to seek grants… you need to be able to write a statement and write about your process. No excuses.

No one is lumping everyone together.

It’s true that the art establishment is very interested in artist’s statements but that’s not what we talk about here at Artists Who THRIVE.

Here we talk about side stepping the art establishment and building an enterprise where we connect directly with collectors.

So before you read more you may want to “Start HERE…”
http://artistswhothrive.com/index.php/get-coached/welcome-to-artists-who-thrive/

Kindly,

Ann