Many people have suggested that I represent other artists. People do always seem to have suggestions for artists, invited or not. But I’m quite occupied representing my own work, first of all. Secondly, my rallying call to artists is “Don’t look for representation, look for collectors!”
And this is because my mission is to empower artists so that they have full creative control and so that they keep more or all of the money they earn.
Now I’m not against working with reputable art galleries and or art consultants. But I am asserting that artists are in a better position to work with them when they have built their own platforms and have cultivated a following.
Artists make more money and have more satisfaction when they work with collectors directly. If you manage it right. People want to know the artist and learn the story behind the creation. It offers collectors a much more meaningful experience, and that is valuable.
So I’d rather share my hard earned art business lessons and resources and help artists avoid the pot holes that I’ve stepped in and teach artists to fish for themselves.
If artists just don’t want to do this, then I obviously can’t help. But I’m finding that more and more artists and craftspeople, even those who have earned their livings through the traditional routes of art galleries and shows, are really ready for a change. The galleries are not doing as well and artists are tired of being on the road.
There’s no magic pill to success in any business but people are buying art. So if you’re creating art of quality and interest, take heart and take charge. Represent yourself and find your collectors.
This landscape painting is by John Signer Sargent, an American painter who celebrated the British aristocracy. He knew his tribe and he was rewarded by earning over a million dollars in the 18th century.