Today my trademark certificate arrived from the U.S. Trademark Office for MAKING Art Making MONEY.
It’s my mission to help artists speak these words in the same dang sentence. So I took this prudent measure to protect my life mission.
You’ll notice the ® symbol next to The MAKING Art Making MONEY Semester logo. There used to be a ™ but now that the Trademark Office has acknowledged my ownership of this trademark I can use the ® symbol.
(MM) is an abbreviation for MAKING Art Making MONEY but it’s also a fitting acronym for a million. ?
This year I spoke to a woman who’s the head of a career office at one of the very top art and design schools in the U.S.
To protect the innocent, I’ll leave her name out of it. I offered to deliver free on-line business and marketing training to the alumni of this art school.
I know who you are and I absolutely believe in what you are doing and I would love to work with you. But if I use the words “making art and making money” in the same sentence with the administration of this art school, I could be fired. They’re communists.
So what did I do? I trademarked “making art making money!”
Ironically, these “communists” are charging art students well over $50,000 in tuition a year.
Over 5000 fine art majors will graduate from these top 42 art schools and in less than two years very few of them will be making art because they won’t be able to afford it.
The responses I received when I offered this free business and marketing training to the alumni of the top 42 art schools were:
- complete silence
- incredibly rude (Young lady you know who you are and I know that you’re reading this.)
- or something like “We’d love to work you after we’ve reviewed your entire curriculum.”
My response to the later.
Oh really? I’ll bet you’d like to see my entire curriculum but you see that’s my intellectual property an it belongs to me.
By the way, do you teach your art students to protect their intellectual property? Because I do.
Talk about giving an inch and taking a mile. Good God!
So what exactly is a trademark?
It’s any word, name, symbol, or design, or any combination thereof, used in commerce to identify and distinguish the goods of one manufacturer or seller from those of another and to indicate the source of the goods.
Trademarks are powerful tools of commutation that represent your brand by conveying the unique attributes of your company, reputation, and products.
It doesn’t have to be a word. It can be a symbol that can be recognized by all languages. Think Apple or Nike.
Trademarks make it easy for your customers to recognize your business and they capture their attention.
They carry the identity of your enterprise.
Bottom line. Trademarks are valuable assets and that can appreciate in value over time.
The more your business reputation grows, the more valuable your brand will be.
Without the ability to protect our vital creative assets, we can’t conduct business.
So if someone comes along and pilfers your intellectual property or dents your brand’s reputation, there are tough legal and financial remedies available.
When your register your copyright or your trademark, you have the law on your side to claim damages.