Don’t believe this lie!
This is the first rule in my book “SELL YOUR ART without Selling Out, 101 Rules.”
My book is really an invitation for you to question all the rules that have been set down by the permission and scarcity based art establishment and for you to define your own rules. Hence the coloring book format.
Now. Should you continue to “hone your talent?”
But artistic talent is just the minimum price of admission to the world of selling your art.
Artists ask me, “Will you critique my work?”
My answer. “Absolutely not.”
1.)Teaching art is the business that I’m in.
I’m not an art critic or an art teacher and even if I was I don’t have the expertise in every artistic medium and tradition required to offer constructive feedback.
2.) Before you think of selling and marketing your art, you need to have the making of it mastered.
Well maybe not “mastered.”
But you know that you have talent because it has been affirmed by successful artistic mentors and you have sold some work.
3.) As an artist you are never done honing your craft. I’m certainly not.
But at some point your art has got to be good enough.
Meaning that people other than your friends and family are interested in paying for your art.
So do not believe this lie.
This is what we are told by the art establishment.
Because making money is their job and it is often implied that we need not worry our pretty little heads about money or dirty our hands with it.
When I work with artists and they define their mission, their unique value proposition, and they identify the target market they serve, their art significantly improves.
It improves because of these insights, not because these artists made more of art.
How do I know?
They tell me what they have been told.
•“Your work has more depth than before.”
•“Your work has more energy.”
•“I’m so inspired by your mission. I’d like to introduce you to some other prospects.”