- Imagine a lawyer implying that the hand of God helps her craft her legal briefs
- Picture a plumber whose levitates copper pipes before installation
- Visualize a dentist installing gold fillings sourced from King Tutankhamun’s golden tomb
I get it. Being an artist seems far more romantic that regular professions, particularly if you are successful.
But even if you are a successful artist, you’re just doing more of the same stuff that you did to become successful.
Anyway, God bless America, photographer William Carr is very successful and I honor him for that.
But whoever was in charge of the video production should have taken it down a notch or two.
He’s presented like a mix of rock star and ascended master.
Come on. He takes pictures.
He’s not Superman, Mother Theresa, and Mick Jagger all rolled into one.
I never begrudge an artist’s success, regardless of whether I’m interested in their work.
Maybe this is working for him and his raving fans? I truly hope it is.
But I was so turned off by this egotistical rant of a video novel that I could not get through the whole thing and it made me not even want to look at his photographs.
Why am I showing you this? Because it is an example of artist’s statement gone very wrong.
If you can make it through to the end he begins to speak of his “mission.”
Notice that he suddenly becomes more humble, human, and relatable.
And THAT my friends is why you should “not make it about you, make it about them. Then it will be about you.”
Why is it working?
- knows her purpose
- which defines her mission
- she is solving a problem with a unique value proposition
- and she can spot her ideal customer Avatar from a mile away
Clearly Kate also understands that “relationships equal revenue” because her ideal customer Avatar is gladly doing all the talking for Kate.
Notice. Kate doesn’t even have to say a word.
As a consequence, Kate makes art that matters and she makes money. And THAT makes for one confident, focused, and happy artist.
How do you talk about your work? Leave a comment.