So you know how it is, we have a huge “to do list”. And all of these “to-dos” can easily become overwhelming.
In fact, I’ve noticed that when you ask people “How are you doing?, they often reply with, “I’ve been soooo busy.” Is that our new greeting? I sometimes think, “Well, are you too busy for me? Maybe I should go?”
All of these “to-dos” can also encroach on our precious creative time. My suggestion is to edit your “to-do” list by a very simple rule. First, which of these “to-dos” are income-generating activities? Then which ones are marketing activities?
Next. Sort these income generating action items by how close they are to a path to cash. For example: meeting with a collector is closer to generating cash then updating your eCommerce site. Right? They are both important, but which one deserves your immediate energy and attention? If you don’t have an eCommerce site and you don’t have a potential collector to meet with, then you need to work on activities to launch eCommerce site.
The next way to cut this list down is to examine which action items can be delegated. Could this action item be handled by an intern? A virtual assistant?
I expect all of my artist clients to maintain a calendar and that they budget their time as carefully, if not more, than their money. Why? Because you can make more money. You can’t make more time.
This calendar also helps draw boundaries around creative time. I find that I’m most creative and energized in the afternoon. So after noon, on Tuesday through Friday, administrative and marketing activities stop and creative time begins.
I guard my creative time. Obviously that’s because this is how I want to focus my life force and so that I can create an art inventory of quality. And so that I can generate revenue and keep painting.
My creative output also cuts a path to valuable intellectual property, a la reproductions. And intellectual property is an asset that generates income that does not have to be traded for time. And that is the best and the fastest path to cash.