Most artists are hoping to just to show their art by submitting to the authority of the permission and scarcity based art establishment and by competing with other artists.
That doesn’t work for me. I don’t want to compete with other artists, and I’m not interested in showing my art.
I’m interested in selling my art. If you’re with me, then it’s time that you join The New Creative Class. Here’s how we’re different from other artists.
1. We don’t just make art; we make a living.
Anyone can make art, but members of The New Creative Class make a living with their art, be it a part-time or full-time income.
Our objective is not to show our art; it is to sell our art.
These are two, often overlooked, intentions with very different outcomes.
2. We don’t dream of success; we plan for success.
Hope is a beggar and hope marketing is a recipe for failure.
A plan to sell your art without a plan is a plan to sell not art.
3. We don’t discount our art; we get paid 100%, upfront.
If you’re discounting your art, you’re shooting yourself in the foot, and you’re unfair to those who have paid you full price.
Consumers are already confused about the price of art. Art is a luxury retail item.
The fastest way to annihilate your brand and the customers’ confidence is to discount your art.
Members of The New Creative Class never discount their art, and they always get paid 100% upfront.
4. We don’t make goods or offer services; our “product” is emotion.
Unlike traditional businesses, artists do not provide goods or services. Our “product” is emotion.
Think about it, if someone doesn’t feel it then it’s not art to them. That’s why art is in the eye of the beholder.
Therefore, traditional business plans and marketing plans don’t work for artists.
How do I know? Several artists with MBA degrees have enrolled in The MAKING Art Making MONEY Semester, including a Harvard MBA graduate.
5. We don’t use sleazy sales tactics; we inspire.
We don’t use cheap sales tactics because we don’t have to.
We understand our creative purpose, we know who we are and what we stand for and what we stand against.
We are serving a life-long mission that’s greater than us. We don’t need to sell because we inspire.
6. We don’t compete with other artists; we are part of a supportive savvy community.
If you’re submitting your authority to the scarcity and permission based art establishment, you’ll be forced to compete with other artists. But competing with other artists kills your creativity and makes most competitors into losers.
Members ofThe New Creative Class are part of a supportive business savvy community. We don’t need to compete with other artists because we know our niche and we celebrate our individual expression.
When you know your niche, you understand that there’s more than enough to go around. Regardless of what business you’re in, you need to create unique value and serve a target market to get paid.
7. We don’t enter art contests or work for free; we know our niche.
The only people who win art contests are the organizers.
The New Creative Class doesn’t enter time-consuming, expensive, and silly art contests. Nor do we work for free in the hopes of gaining “exposure.” We’re too busy serving our niche.
8. We don’t build art careers; we build businesses.
The New Creative Class don’t build art careers or our resumes because, as we all know, there are no jobs for fine artists or artisans. We’re creating artistic enterprises.
I haven’t had a resume in over 12 years, and not a single collector has ever asked to see it. They ask to see my art inventory.
Last but not least, members of The New Creative Class are not covering their insecurity with snobbery nor are they competing with other artists.
These artists are much more self-confident, focused, and generous.