Comments on: First Step for Artists – Clearly Define your Mission

By: Ann Rea

Ann Rea — Fri, 28 Mar 2014 18:29:27 +0000

Aradia, You want a very clear and easy to understand mission. One that will not leave anyone guessing. Ann

By: Aradia

Aradia — Fri, 28 Mar 2014 00:03:24 +0000

I was really excited to read this, especially given how I struggled to describe “what I do” aside from “I make art” which is so blase and non-descriptive. The word “mission” is powerful in this context though. And relating it to the unique value proposition = genius.

My artistic mission: To create more beauty in the world than I find and encourage mindfulness of the energetic impact our possessions (and decisions about them) have on us.

My unique value proposition: I create spiritual art that is energetically aligned to you (& the energy you want to cultivate in your life).

By: Kaye

Kaye — Thu, 27 Mar 2014 18:56:52 +0000

Thanks Ann, this is very helpful for me. I loved seeing the artists you’ve coached on the creativelive class, and the image of the girl with the avatar of her ideal customer with child (the one vacationing in Florida) will probably be in my mind for the rest of my life, so endearing. I have done work to find my core values in life, and I have an idea for my unique mission, what resonates with me. So I’m sitting with these pieces, and my artwork, to see what emerges. You do have to “go deep,” as you say, but I do believe that is necessary to create a genuine message and value in today’s marketplace.