Enrollment for Making Art/Making Money
I want you to complete the application for one of only 9 seats in “Making Art/Making Money,” a guided, 8-week, foundational art business online course.
Course sessions begin on the currently first Monday of the month.
We will meet each week for eight weeks for 50-minutes on Mondays via a live video recorded Google Hangout.
You will meet separately with your fellow Master Mind students to connect and build relationships, collaborate on exercises, and to set the agenda for our group meeting.
I want you to apply todaybefore these limited seats are gone.
The sooner you are accepted into “Making Art/Making Money,” course, the sooner it can begin paying for itself, many times over.
If you want to:
- Learn what you didn’t learn in art school, how to sell your art with confidence
- Gain creative freedom through business savvy
- Increase your average sale by 30%-60%, by eliminating the commission you pay to the average art representative
- Stop showing your work and start selling your work
- Stop trying build an art career and start building a profitable creative enterprise
- Go around the art establishment’s gate keepers, a broken, scarcity, and permission based system
- Get out of isolation by connecting with a supportive community of like minded entrepreneurial creatives
- Learn how to make money from your art without feeling dumb for not knowing how or feeling shamed for even asking, like you may have felt when you asked how you were going to make a living in art school
- Learn to sell your art with more ease and focus
- Dissolve fear and confusion around marketing and selling your art
- Connect with an intimate community of like minded THRIVING artists and see their shinning faces via Google Hangout video meetings each week
- Build a clear road map to build a profitable artistic enterprise
- Gain focus by clarifying and shifting your priorities
- Balance your creative time with your business development time
- Know how to price your art
- Genuinely connect with art collectors online and offline
- Inspire art collectors in an authentic and meaningful way
- Learn about business and marketing as it relates to selling art
- Build confidence in selling your art by using the truth as your marketing strategy
- Receive expert guidance from a successful and experienced nationally recognized artist who has helped other artists build successful artistic enterprises
“Here is a list of what you learn in “Making Art/Making Money”…
- Learn about the business of art in an engaging, sequential, color coded, 8-part multi-media course created for artists by a successful artist
- Put theory into ACTION with 80 exercises that will immediately positively impact your creative enterprise
- Take your dream of being a full time artist and turn into a concrete plan
- Gain focus and drive by learning how to define a SMARTER goal and how to build a step by step action plan
- Stop competing with artists and eliminate the competition with a Blue Ocean Strategy
- Finally! define a convincing unique value proposition that serves a target market
- Find your tribe, your target market
- Communicate effectively about your art, ditch the artist statement (features) and inspire collectors (benefits)
- Get mentoring from a recognized authority in marketing art
- And you will receive ongoing access to “Making Art/Making Money” community
- Bonus: Students enrolled in the pilot course with receive a 50-minute phone consultation at the end of the course to tune their Blue Ocean Strategy, a $250 value
- Bonus: Signed copy of “Sell your Art without Selling Out, 101 Rules”, with shipping a $33.00 value
“If I were to guess the top 10 questions or objections you will have about enrolling in this course today, they would be…”
- I can’t do it right now, maybe later.
- I just want someone else to take care of this business and marketing stuff.
- This course is way too expensive.
- What if the course just doesn’t work?
- I just don’t have the money…right now.
- I don’t have the confidence or the focus to do this alone.
- What if I piss off my representatives?
- Am I selling out?
- I’m not technically savvy enough for an online course.
- Can’t I just go to the SBA or take another business course?
“So here’s how I would clear those questions up for you…”
1. I can’t do it right now, maybe later.
Apply for “Making Art/Making Money” later? Well, that may not be an option. Enrollment is very limited and this special pilot course will be offered just once. Admission is available by application only and there will be less than 10 students in each class.
2. I just want someone else to take care of this business and marketing stuff.
If you haven’t already realized this, I hate to break it to you, but no one is coming to save you and you are not going to be discovered. I’ve been on national TV and even in Fortune magazine and that was great but it did not put me on easy street, not even close.
I know a New York Times best selling author who used to be on Oprah regularly. But because she did not build her business and leverage her platform, today she is facing losing her home. You have to build a business if you want to make money from your art. Even talent and fame do not equal a thriving business.
If you just want someone else to take care of this business and marketing stuff. Don’t apply.
3. The course is too expensive.
What is it costing you now doing things the same way over and over?
Was art school expensive? What have you spent on art supplies?
According to the US News and World Report’s 2012 ranking of the top ten best art graduate schools, the average of semester course tuition is about $4000, and that’s conservative because it doesn’t factor in all of the extra fees and expenses. These courses may teach how to make art but they don’t teach you how to make money with your art.
The current cost of this course is $2950 or 3 monthly payments of $1066.
100% Guarantee: I stand behind this course. If within 30 days, you complete ALL of the reading, video viewing, and exercises, and you still don’t think that the course is of value to you, then we will return every penny. No problem.
What is more expensive than loosing big sales or giving up over 35%-60% of your hard earned income in commissions to art galleries or representatives? What is that costing you now and what will it cost you over your lifetime? Just do the math.
4. What if the course just doesn’t work?
This course might not work. Why? Because you might not do the work. Only you can guarantee that. Not me or anyone else. And guess what? It’s going to require work and time. Are you willing to give it your best?
I can tell you this, those artists who I have coached, and who have done the work, make more money than before, they are more productive, and happier. And they will earn more money, many times over, than they invested in their training. How much? Who knows. That’s entirely up to them.
This course offers a 100% Guarantee, if you do the work for 30 days.
I stand behind this course. If within 30 days, you complete ALL of the reading, video viewing, meetings, and exercises, and you still don’t think that the course is of value to you, then we will return every penny. You have my signed personal guarantee.
If you don’t want to do the work and you expect a guarantee. Don’t apply.
5. I just don’t have the money…right now.
When did you have the money to pay for art school or buy all of your art supplies? Look. Not investing in yourself and your business could be costing you a tremendous amount of money and seriously limiting your success. There’s also a cost associated with not investing in yourself.
Legendary investor Warren Buffet once said, “Investing in yourself is the best thing you can do. Anything that improves your own talents. If you have true talent yourself, and you have maximized your talent, you have a terrific asset.” If your art enterprise was humming right along would you be reading this?
Is it financially irresponsible for you to enroll in this course at this time? Don’t apply.
6. I don’t have the confidence or the focus to do this alone.
Unlike most online courses, you will not be alone. Far from it. You will be:
- Part of an intimate Master Mind who meets live weekly via Google Handouts where we will have an opportunity to build lasting supportive relationships
- Part of an exclusive closed Face Book community open only to those who have enrolled in “Making Art/Making Money”
- If you are accepted, you will be one of no more than 9 students enrolled in this special pilot class so you will receive LOTS of individualized attention, coaching, support, and encouragement
7. What if I piss off my representatives?
Do your representatives care if they piss you off? Hey! If your representatives are helping you make all the money you want, paying you on time, and you have all of the creative freedom that you require. Don’t apply.
8. Am I selling out?
“If I take on the mantel of entrepreneur am I ‘selling out?” Actually, it is just the opposite. You are “selling out” when you have to satisfy markets not defined by you. When you take the reins and you build your own artistic enterprise, you define the value of your art and you decide who it will best serve. Marketing is just as creative as making art. That’s why I LOVE it.
9. I’m not technically savvy enough for an online course.
Mastering technology is mostly about reading the directions and patiently following each step that pertains to you. You don’t have to know everything.
It is your attitude about technology that is more important than your aptitude.
This color coded online course is clean and simple and easy to follow. It was designed for artists by an artist.
If you are afraid of basic technology and unwilling to read instructions. Don’t apply.
10. Can’t I just go to the SBA or take another business course?
You could go to the SBA or take another business course and good luck with that. Because two key components will be missing.
- Art is a luxury. Foundational business courses, and or typical business consultants, will not offer specialized knowledge required to target the luxury market. Affluent consumers behave very differently than mainstream consumers. I know. I am a life long student of the affluent market as an active member of the San Francisco Luxury Marketing Council.
- Creating unique value propositions for art is not something art galleries or consultants are not very good at, never mind business consultants or professors. Most business consulting types do not understand the value or differentiating factors of art.