The Ancient Greek aphorism “Know Thyself” was inscribed in the pronaos of the Temple of Apollo at Delphi.
“Know thyself” is a warning to pay no attention to the opinion of the multitude.
When someone asks you, “What do you do?” They are asking who are you. How do you answer them?
“I’m a painter.” “A house painter?” “No, an artist.” “Oh.”
This kind of introduction fails to land and so no connection is made.
When you introduce yourself by describing the primary tool that you use in your artistic craft, you say nothing about what you really do or what value you bring to the world.
That’s really what people want to know.
For example, if you introduce yourself by saying, “I’m an abstract oil painter,” I guarantee that you will lose most of your audience.
Why? Because people who buy art are mostly not artists. You need to help them connect.
“What do you do?” How do you answer this question? It’s vital to your art sales.
Why? Because your number one source of business is going to come from face to face networking and referrals.
That means you will need to verbally convey, clearly and succinctly, the value you bring.
An artist’s statement will not help you.
I have yet to read an artist’s statement that doesn’t make me cringe. But I’m open to reading a really good one. So if you have one, please post it below.
Who was John Singer Sargent?
He was an uber networked and cultured member of the British aristocracy.
What value did John Singer Sargent Sargent bring to his target market?
He elevated his patron’s status in society.
Who was Andy Warhol?
He was a devote of celebrity and a celebrant of mainstream American consumerism.
What value did Andy Warhol bring his target market?
He reflected our values back to us including celebrity worship.
Who was Thomas Kinkade?
He was a conservative born again Christian.
What value did Thomas Kinkade bring his target market?
He affirmed his collectors’ “family values” and delivered his message in accessible mainstream distribution channels.
Who are you? What unique value do you bring?
If you want art collectors to know your unique value, you had better know.
Did you enjoy this article?
You’re welcome Lester.
Hello Ann Rea, enjoyed the article, my name is Lester and after 31 years of GE I received the golden handshake, stepped into the light and said what do I want to be. I found a paint brush in my hand and that is the way I will be when I die. Ten years later I need some room, paintings everywhere, maybe I should sell. That is the problem, this thing called art world, swamp is shallow, the gators are many and into a Business world with a different language. Thank you for your article and I look forward to future insights from you. Lester