Artists Who THRIVE

Make art and make money, business planning and strategic marketing for artists

Got a question? Ask me!

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AnnRea

Go ahead, page down to the bottom of this page and ask me!

I’ll do my best to answer your question, based on my experience.

The more specific your question the better. “How do I become a famous artist?” That’s difficult to post an answer. “Where do I start to learn more about copyright?” That I can answer!

Please note. I won’t be answering any legal, financial, or medical questions. But you knew that!

About Ann Rea

Ann Rea is a San Francisco based Artist and Entrepreneur. Her inspired business approach to selling her paintings have been featured on HGTV and the Good Life Project, in Fortune, and The Wine Enthusiast magazines, profiled in the book Career Renegade. Rea’s artistic talent is commended by American art icon, Wayne Thiebaud, and she has a growing list of collectors across North America and Europe.

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  1. Hi Ann,
    Wondering if, to sell art online and at festivals, you need to be an LLC? Wondering also how to do sales taxes? Do you charge sales taxes in just your own state or for all states? I’ve done some research online, but couldn’t find a definitive answer on this.

    Thank you so much!
    Nadia Mirren

  3. You need to be more concerned with understanding what specific problem they have and how you are going to solve that problem.
    You do that best through a face to face conversation first.
    It seems that you think they want to see your art. They don’t. They are busy doing what they do.
    Trust me they want to know what you can do for them. How? When? For how much? And who else have you helped?
    You can send them a link to your website to see your products.
    It’s not about you or your art. It’s about them. When you make it about them, then it will be about you 😉

  4. Sorry. I’ll reframe it. I mean.. Let’s say the company I’ll approach understands my value proposition, perceives I am aligned with them in creating a longer lasting emotional link with their clients through art. Great. In a certain moment something in my head tells me the company will want to see my actual work, what is it about regarding, lets say, style. That makes sense? So, I am asking if I should have some of the artworks I plan to make them already done, in case they want to check it. It’s a plane company. I think they’ll say.. Let me see those planes of yours. Does my concern make sense ?

  6. Yes, definitely about the value. But a voice in my head tells me: well, somewhen they will want to see what you do in detail. But then, I guess i know they are or are not a prospect already, right?

  7. I fist approached them either by referral or by cold calling.

    I did not take my paintings. It wasn’t about me or my paintings. It was about the value I could offer them.

  8. Hi Ann,

    I have a question: When you first approached the winery companies, did you have already your paintings at hand..? Did you bring them with you to show them by the moment you visited them? How was that first approach?

    Thanks for all the great work

    Best,

    Eduardo

  10. Hi Ann!

    I’ve been progressing my wedding painting business ideas and I wanted to run my ideas by you.

    My overall idea is to work with wedding venues and market art to their clients. I’d have the venue contact their clients with the marketing email I provide them. We then split the profits of anything we sell. Here are the options I’m thinking of right now for sales to the venues’ clients:

    I’d do a landscape painting of the venue and then…

    1. Sell prints of the painting as my “cheap” option.
    2. Sell canvas prints with added paint (to give it a bit of texture) as my “mid tier” option.
    3. Sell the painting itself as the “expensive” option.

    And then lastly…

    4. Ask venue clients to commission me for a painting from their wedding photographs. This is the “extra expensive” option.

    Firstly, what do you think of this idea? My hope is that wedding venues will be very open to the idea since I’m offering them free money (all they do is send an email and then collect money from anything I sell). I also think there’s a lot of couples out there who would enjoy some artwork related to their wedding…maybe even an original painting from their photos.

    I’m having a difficult time deciding on pricing as well. On one hand, I’m just starting out so I don’t feel like I can charge “premium” prices. On the other hand, I feel like if I don’t value my time highly enough, it doesn’t send the right message about the quality of my work. Any suggestions on pricing your work when you’re just starting out?

    As always thank you! Can’t wait for enrollment to start for your next Making Art Making Money class!

    -Brandon

  11. Hi Ann,

    Yeah, you are right. Let`s take ‘for free’ out of my little text above, because I am going for a business, definitely. Maybe it was unclear, but I am charging around 20 dollars (in brazilian money) for these little meetings where I share knowledge on history of art and with that provide a closer contact between my public and my artworks at my home.

    I mean that I am not sure if the link between my unique value proposition is in this case strong enough to convince my public to buy my artworks. I think my mission here is quite honorable and all, but yes.. I don’t know if it is moving enough, you know.

    I’ve considered in that meantime to keep my little events going, but to link my proposition to something else. Maybe a business agent, an enterprise, who is financially stronger.. with that I could work with higher volumes and impact on my sellings..

    cheers,

    edu.

  13. Hi Ann!

    First of all, I am such an admirer of your inner drive and intelligence. When I first heard a podcast of yours on liveplan, I thought – hey, that is the woman. Really. I’ve been following all your GREAT content quite diligently since then! So, thank you!

    About me, I am an entrepreneur. And I paint. I always knew I had the determination needed to get to my goals. I am hell focused and ambitious (: For the first time in my life, though, I’ve made time enough to boost my artistic career with a consistent level of production and care about all the marketing work required. My doubt is: I have thought about my ‘self’ and about my ‘why’. But I would like to know your view on it!

    I live in a highly industrial city. Many rich people, but! poor art culture. Result is: expensive cars and mansions all around and fullllll shopping centers… and some disappointed artists too. We all know the story.

    Very well, I thought: we need some education here. We need to get people in contact with art so that people can learn to appreciate it, and maybe buy it. Make this economy flourish too! Got to change this. So I met your content, then I thought about ‘me’: I am a project of an educator, I know how to convey knowledge, convincingly, and I love to learn pretty much anything. And I seek to learn all the time.

    So I decided to create a periodic event, it is called ‘Chá com Arte’ (‘Tea with Art’, I am brazilian, btw). Model is: people come, sit, learn about a theme/artist/art ‘period’, stop to drink tea and talk.. get to know each other.. relax you know, then get back to a discussion on a specific artwork where things get more practical (in that order).

    I am starting small, it is taking place at my home. My guests are friends and friends of my friends. I am loving it. My mission with this is to promote knowledge on art history. Also, I get people to know me in the city, which is not that big, and they can join me in my journey. During the event my work is all around my house. Once an artwork is bought, a percentage of it goes to a fund which I am going to use to make more of that knowledge-sharing events in places in the region( other than my house) for free. My artwork and other artists artwork will always be hanging around. That is my mission, that is my product. Now, what do you think of that?

    Thank you!
    Looking forward. It means the world to me.

    Edu Viana
    check facebook.com/o.cha.com.arte

  14. You’re welcome Brandon,

    You missed one BIG step and I’m very serious about it.

    If I have learned one thing, it is that our success and happiness hinges on our outlook.

    “So count your blessing(s) every night before you go to sleep.” I come up with at least ten things.

    And if you want to understand better what your creative purpose is, art or not, I highly recommend that you enroll in an upcoming class, to be announced.

    You’ll need to join my mailing list if you are not on it.

    Ann

  15. Thanks for the help Ann. I really appreciate you taking the time to chat with me.

    Step 1 will be re-learning my skills and drawing/painting as much as I can (and want!). Once I feel confident and ready to tackle Step 2, the business, I’ll be sure to enroll in the class.

    It really impressive to me that you’re willing to connect in this way with a complete stranger…but trust me…this complete stranger greatly appreciates it. I’m looking forward to the future and hopefully soon you’ll see my name on your enrollment list :)

    -Brandon

  16. Dear Brandon,

    Your near death incident was a gift. A wake up call.

    It’s time to direct your rage. It’s not too late. You have your whole life a head of you to discover and live your purpose and to be an example for your child.

    Keep in all perspective. You and I have many privileges and opportunities granted to us just by living in the U.S.

    We have an internet connection so that you and I can type at each other and connect.

    You have a job, even if you hate it, you have a wife, and a baby on the way.

    Because you and I have these privileges, we have a responsibility to enjoy them, to make the most of them, to pursue happiness. “Life, Liberty and the pursuit of Happiness”

    So count your blessing(s) every night before you go to sleep.

    And start digging your way out and moving towards your desires one step at a time.

    Take an art class and start having fun with it. Don’t worry about it being “good enough” right now. Whatever that means.

    It won’t matter if it is “good enough” or not if you don’t love making it.

    You need to hone your skill then you have to learn about building a business.

    There’s no quick answer that I can deliver within this little rectangle.

    My recommendation is to apply enroll in The MAKING Art Making MONEY Semester.

    It might seem like a shameless plug but I really wish that I had access to this specialized knowledge, resources, and community when I was in a similar spot and that is why I created it.

    You can learn much more than making art and making money. You can also learn about yourself and your true creative purpose, which may or may not involve art.

    But if making art makes you feel good. Do it for yourself first.

    Kindly,

    Ann

  17. Ann,

    Thanks so much for the response. Something happened the day you wrote me that I’d like to share:

    The day you messaged me I was driving to a sales call and I got cut-off on the freeway by someone driving recklessly. It wasn’t too close, but close enough to be scary. It got me thinking…what if I just died? I would have just died…driving to a sales meeting…for a job I hate. For a life I hate. Then to top it off, I get to the sales call and they cancel on me on the spot. I got back in the car and thought…I would have died…driving to a sales meeting…for a job I hate…for a canceled meeting.

    I got in my car and cried. I cried not because I was upset, but because I was so angry. I am so angry. Angry that if my life ended in that moment, it would have truly been for nothing. I was thinking, “It just isn’t fair life is meant to be lived this way.”

    Then, as fate would have it, your response pops up on my phone.

    I’ve always turned my anger inside so that I can continue to survive. Not anymore. It’s time to let my anger motivate me instead of incapacitate me. It’s time to change. It’s time to fight.

    ——————————————————-

    As for feeling like my art isn’t good enough:

    I think the biggest thing I need to get over is that I expect my art to be just as good now, as it was 10 years ago when I was in art school painting/drawing every day. That’s simply not possible!

    ——————————————————-

    How long did your practice and hone your skills/style before quitting your job and pursuing a career in art full time? I have a wife and a baby on the way so I can’t exactly jump ship and go for it. Right now the timeline I’m telling myself is end of 2016. That gives me 1 year and 4 months to practice, prove out my idea, and start saving money to build a safety net. Do you think that’s a reasonable plan/time-frame? What was your plan when you took the leap…was it only to make 100K in a year? Or was there more to it?

    Thank you so much Ann. This conversation has been one I’ve needed to have for a long time.

    -Brandon

  18. Hello Brandon,

    You asked, “How did you get past feeling like you weren’t good enough?” I think you meant my art was not good enough.

    Two different and separate things but Artists often get them twisted 😉

    I think I believed that my art was “good” when my mentors, Wayne Thiebaud and Gregory Kondos, Yan Nascimbene, said that it was much more that “good.”

    Frankly, I really didn’t care about anyone else’s opinion besides these experts.

    I only care what other people think of me and or my art to a certain degree.

    I fully expect that not everyone will like me or my art or me. That is okay. That is as it should be.

    What matters is that I like and respect myself.

    I struggled with self-confidence around my work until I got over my perfectionist tendencies. Read “Art and Fear.”

    Today is the first day of the rest of your life.

    If you are not happy you need to commit to changing that now. Right now. None of us know how long we have.

    My sincere suggestion. Get pissed off. :)

    That’s when things really started to change for me. Depression is anger turned inside. Flip it!

    Kindly,

    Ann

  19. Hi Ann,

    10 years ago I dropped out of art school because I was scared to go into roughly $150K of debt to pursue a career in art. I went the “practical” route and got a degree in Electrical Engineering and gave up art entirely. Now I work for a massive corporation as a Sales Engineer, selling our products to other businesses.

    To get straight to the point, I’ve hated every job I’ve ever had, including the one I have now. I feel un-happy, un-fulfilled, depressed, and scared. Scared that I’ll live my whole life feeling this way…whether “my whole life” means if I die of old age or die today in an accident.

    I hadn’t done any form of art in 10 years, until 2 weeks ago. I un-packed all my old brushes and bought some acrylic paints and a canvas. I did a painting for my wife of our wedding venue. I wanted to do something nice for her…and remember what it feels like to do art. I had so much fun…and it made me feel good…it made me feel happy. For the first time in YEARS. Afterwords I thought to myself, “maybe other people who got married at my venue would pay for something like this.” And just like that, a business plan started forming. For the first time in 10 years I feel like I might have a chance at being happy…doing what I love.

    Now that you know the background, here’s my question. How did you get past feeling like you weren’t good enough? I love the painting I made for my wife because it means a lot to her…but the longer I stare at it, the more I convince myself that it’s not any good. I’ve convinced myself that my painting/drawing skills are not any good compared to 10 years ago. I’ve convinced myself that I’m not good enough for people to ever purchase my art. So even though I think I have a really good and unique idea for an art business, I’ve convinced myself that my art and my skills aren’t good enough to execute the idea. I think deep down I’m scared to put myself out there and let others judge my art. Did you ever feel this way? If so, how’d you get past it? Have you ever struggled with self-confidence when it comes to your artwork?

    Thanks so much Ann. I’m really looking forward to hearing back. Your story and art is inspiring to me. I hope that some day in the future I can achieve the happiness you seem to have.

    Best,

    Brandon

  20. Thank your Rosalina. “corporations/hospitals/hotels” are each very different markets. In general, hospitals and hotels work with interior designers who most often defer to art consultants for art acquisition. “Corporations” is a very broad category. I am the CEO of my corporation.
    Ann

  21. First, I just want to say that you are very inspirational. I am currently enrolled in the Make Money Making Art and I am learning so much.
    I am a visual artist and have recently decided that I’d like to start selling my art to corporations/hospitals/hotels…etc. My question is how do I actually go about doing this? Is there a proper way to contact businesses? Do I ask to talk to the manager or marketing director?
    Any advice would be appreciated.

  22. Dear Donna,

    What is your unique value proposition and what target market does it serve? If you don’t know, you’re waisting your time on social media.

    Kindly,

    Ann

  23. Ann,

    If you look at my website or google me, I am fairly well diversified and positioned online, instagram, twitter, etc.

    Yet I have never sold a piece of artwork through any of those venues.

    I don’t know what I am dong wrong – but obviously something is not working.

    Help!

    Thank you.
    Warmly,

  24. Dear Irina,

    Art is by nature very personal so it cannot help but to reflect the Artist’s core truth and experience.
    If you father’s death had a significant impact on you then that is your truth.
    If a signer writes a song about a past relationship, as many do, are they “using” that relationship for profit?
    I guess they are and so what is wrong with that?
    Is profit bad?
    Where else should an Artist gain inspiration?

    I sense that you may have an underlying reluctance to charge for your art?

    Something to think about.

    Kindly,

    Ann

  25. Dear Ann,

    I discovered you through The Abundant Artist podcast and now in a process of working through all the available materials that you provide here and on CreativeLive. Thank you so much for all the precious information and all your help! You are changing my Art Business dramatically right at this moment! :)

    I suspect I know your answer, but have to ask anyway. In couple words, I am working on my mission and purpose, and it’s about helping people to reduce stress in their lives before it’s too late (+I was a doctor in Ukraine before, so all the stress related health troubles involved). And I thought about sharing a very personal story about my father, who passed away when I was 18, and everything could be different if not for the stress and busyness of all of our family members, including me…
    But here is what I struggle with: it feels like I use my father’s death for profit, and that is not a good feeling. But it may also prevent someone from repeating my mistakes. Please advice

    Again, thank you so much for all you do for us!

    Sincerely,
    Irina

  26. 10% sounds like a raw deal to me but I’m not you. I would demand at least a 50%/50% split.

    So if you feel that 10% is worth it , then go for it.

    Make sure that you do not surrender your copyright.

  27. Hi Ann,
    I am collaborating with a styling business as their in-house artist amongst other projects. I have been asked to make my art available to reproduce limited prints for styling ,hiring, and sale. The company will produce them at their expense and then this becomes their property. I have been offered 10% of the sales . If I specifically paint for them what should I receive as a commission or do they pay for the artwork outright.. Again I do not know how much to ask for.
    I appreciate your time and love following you ..THANKS Rita

  29. Hello Ann

    I appreciate your feedback. I’m in two minds, I am thinking that I could design, build and host my own site. There are many paid Premium WordPress themes available for multipurpose websites, these days. I have advanced technical ability with the internet and backend of sites, so I can manage the backend OK. The upside is, the annual cost for site and hostings is probably less than $300.

    On the other hand, Shopify would mean I have more time to paint and not attending to technical matters for the website too often. The downside is that I would not have full control over my online business in terms of SEO and making rapid changes to the site. I think the cost may be greater over time. Anyway, I will make a decision shortly. I did look at SquareSpace and agree the templates look lovely but the websites are very basic and I couldn’t find info about mobile optimized themes, SEO or page loading speed etc. Google is very stringent about that now. I have enjoyed your videos and inspiration to date. Thankyou for sharing.

  30. Christine, Shopify is a great platform so is Square Space but don’t know enough about your situation to make a recommendation for you.

    Ann

  31. Thankyou Ann. What are your thoughts about using Shopify as an ecommerce platform. I hear it is expensive and you get charged for each new addon. The themes are not as flexible and you rely on their developers if you wish to change or tweak something which can be very slow.

    I am trying to decide whether to go it alone in terms of hosting my website so I have complete control of it. Interested if you have any experience with ecommerce platforms/hosting companies?

    Thanks:)

  33. Thankyou Ann. I guess it’s trial and error. Marketing is such an important aspect to success in selling art. I just want to make sure I choose the right platforms for maximum success.
    Look forward to learning more from your newsletters.

  35. Thanks Ann re copyright question.

    I am also interested to know your pros and cons about selling prints or limited edition prints through fineartamerica.com?

    Thanks:)

  36. Your best of line of defense is to register your work with the Copyright office. Then there are tools like Digimarc. Do a Google search.

  37. Hi Ann
    Just came across your information and really impressed. One question I have is what would you advise to use to protect your art images online? Do you watermark images using Photoshop or some other software?
    How do you prevent the digital watermark from being removed?
    Any other suggestions about protecting your art images online would be appreciated.
    Thanks.
    Christine

  39. Hello Ann,

    Just want to let you know that I really appreciate all the helpful advice and tips that you offer on your website. I am an artist that has been drawing since I was four, dabbled in oils for a while then took a ten year break from art all together. I just recently picked it back up about a month ago and with my husband’s blessing I have decided to pursue an art career part-time. There’s a lot of information that I have been reading and researching on the internet but it can be overwhelming sometimes!

    Any advice for beginning artists like me? I have a goal to build up my portfolio to twenty art pieces by the end of this year, and I am currently enrolled in The Abundant Artists art business and marketing webinar course online (it’s a 2 month course). I’m reading books, reading tips online, practicing my painting, I have a website and social media pages for my art. Am I missing something? You can be honest with me. I know most people do not think it is realistic to pursue a career as an artist, even part-time.

    Thanks for all your help on your website.

    Miko

  40. Hello Kat,

    I’m glad that you have faith but you also need a plan, a business and marketing plan to be precise, and talent.

    If your parents are supportive and they only want you to take a part-time job, you’re very fortunate. Most people must work while they build their skills and their enterprise.

    Your 21 years old and you just started painting. What exactly are your expectations?

    If you want to make art and make money, you need to get very clear on your unique value proposition and how it serves a target market.

    If you don’t yet know what this is, you need to educate yourself.

    I encourage you to apply to The MAKING Art Making MONEY Semester.

    Kindly,

    Ann

  41. Dear Ann,

    I don’t really know where to begin other than, please help me! All of my life I have wanted to be different than the normal… I have wanted to go against society’s dictations for our lives. I am a strong Christian and believe that God has so much more in store for our lives if we are only willing to go for it! I have always wanted to be creative and own my own business. I am 21 years old. I graduated from college last year with the intent to start my own photography business. Towards the beginning of last year, I suddenly had this really strange urge to paint… I’ve NEVER had the urge before or even wanted to paint. I immediately had to paint! I ran and borrowed my great grandma’s oil paints while the image of what I wanted to paint floated in my head. I sat down and in about 30 minutes painted exactly what I wanted. I now know that this was God who gave me this sudden urge and ability – because I have NEVER studied art other than a few art classes I took as a kid. All of a sudden, the idea of making art came into my head and I knew that this is what I was meant to do. Well, now that I was out of college, everyone wanted to know what was next and how on earth I was going to make it as an artist (enter the slur “starving artist”). I created an online shop this past year but… nothing has happened. My parents completely understand and are totally willing to let me live at home and encourage me in pursuing my dream. However, this morning, my mom said it’s probably time to get a job. She wants me to apply for a job opening that is completely the opposite of what I have ever wanted. I immediately feel trapped and every ounce of creativity leave me. I know that I need to be having a steady flow of income… but… my art is such a huge part of me and I’m such a free spirit. Perhaps my art isn’t good… I just don’t know. Please Ann, can you give me any advice? I desperately want my art to encourage people to step outside of their comfort zone and pursue those beautiful dreams deep inside of them… because this is what I want for myself. I’m willing to work hard but just don’t know what to do.

    Ann, thank you for your valuable time. Many Blessings,
    Kat

  43. Hey Ann, I have been watching your google plus videos after searching for how to price my art. I can’t tell you how helpful you have been.
    As I was working on a piece someone saw it and was very interested and asked how much it was. Do I wait until I’m done and crunch the numbers or do I just put a number out there I’m comfortable with. Do I look around for the highest bidder or do I sell it and move into the next piece. I know you speak about under pricing and overpricing but is there such a thing as pricing too fast?

  44. Thanks Ann! I am looking forward to talking to you as well. This is going to be awesome! :)
    P.S. Posted on Creative Live today and the comment should be up.

  46. Hi Ann,

    Thanks for the response and of course! I would be happy to. :) Let me know if there are any other forums where I can spread the good news of your wonderful class. Have a good day! Saving my money, and you will be hearing from me in the next couple of months for a phone consult. Thanks again!

  48. Hi Ann,

    I just finished your online course and it truly has changed my life! I was in such a rut and I now feel SO excited. I have spent the last month going over all of your exercises and lectures and I am so grateful for everything you are putting out there for us creatives. I am saving my money to get a consult with you soon! Hopefully you aren’t booked already. Thank you so much again!!!

  49. Creative Live is a “class” where as The MAKING Money Making Art Semester is a “semester.”

    If you are starting a creative enterprise,then you are an entrepreneur.

    The Semester applies wether or not you have private and or corporate clients.

    I invite you to apply now.

    Enrollment is limited and it is first come first serve…
    https://www.makingartmakingmoney.com/#apply-now

  50. Hi Ann,

    You’re creative live class has already been eye opening! I think I am ready to purchase it so I can go back over the exercises with more detail, as it was a bit tough completing the exercises during the live class. I’m wondering, though, should I consider your Making Money Art Making Money 8 week course instead? What’s the difference?

    Also, at this point, my goal is to build an editorial / commercial photography business that will target corporations / magazines to hire me. Do you think your enterpreneureal system (unique value proposition) can work for this area? Or is it stuck in the “scarcity and permission based” world?

    Thanks so much!

    -Chris

  51. Hi Ann,
    I have been devouring all of your classes on Creative Live, blogs, and updates since I came across you a month ago. I was stuck in a major rut and now I have notebooks of how to infuse my business with new life and direction after doing your visioning exercises. As a college adjunct who has taught at several different institutions/ art schools I am kind of ashamed of sending out students with no direction or business plan. Just telling them to get their MFA and the pieces will “fall into place.” I am definitely going to give them your name from now on! :)
    I have a couple of questions that if you have the time I would love to know the answer to:
    1. A lot of the artists you mentor seem to do commission based work. I have found this to be a lucrative way to sell work as well but would like to find a way to sell more of my non commissioned works. I am curious, have you worked with artists who strictly sell their paintings and do not do commission work? If it is ok, could you provide an example/ webpage?
    2. In your most recent lesson on CreativeLive you talked about your Advisory Board. You mentioned an “amazing entrepreneurial artist” on your board who from CA, I think it was Warren something. Could you provide a link to his page? I tried looking for it but could not find it.
    3. Do you ever do workshops with groups of artists in other cities? (I am located in the midwest) For example, if an community art network got the grant money to bring you to their city, is that something you would do?

    Thank you so much for your time and for developing this awesome model! It has helped me so much already. All the Best!

  53. Dear Ann,
    Thank you very much for this service you provide.
    I am excited to start the learning to grow my art business to achieve commercial success.
    These PDFs of yours are a great resource, and I wanted to thank you for all the free components of your consulting business.

    best regards,
    George

  55. Great Course on Creative Live
    Looking forward to the rest of the lessons

    How did you do with the storm at your doorstep?

  57. Ann,
    I am watching your “Fulfill Your Creative Purpose with Ann Rea” on Creative Live. Today was very good. I really enjoyed listening to the three men, especially Dr. E.

    I already know that I want to write and illustrate picture books, but everything I read and everyone I talk to says you will never earn a living doing this unless you get real lucky. You will always have to have a “day job.” Like you, I have done that, and do not want to return to that.

    So my question is: do I ignore them, follow all of your advice in this course and do it anyway? Because I am paralyzed. I don’t do anything because I sit around trying to figure out what I can do to use my talents that will make money and earn me a living. I am taking your course in hopes of finding this unknown other passion I need to have so I can earn a living being creative, and not always having a miserable day job.

    Sorry it was so lengthy, but I waste so much time pondering this problem. Any help, guidance, or suggestions would be greatly appreciated.

    Thank you,
    Sandy

  59. Hello Ann Rea,
    I have signed up for the 30 day class that is beginning on Dec 2nd. I will not be around on that day, and Dec 2 is the first day of the 30 day online class. Will I be able to listen to the class either later that night, or listen to day one and two on Dec 3rd?

  63. You’re welcome.

    So what. Do you set your prices or do your customers?

    You are the gallery now and you will have to preform all those functions and or hire them out.

    That will cost money and time.

    You are running a business. You owe no one an explanation.

  64. Thanks Ann
    You confirmed my thoughts. I expect that some buyers will challenge me with the argument that now that there is no gallery commission they should receive some pricing adjustment.
    Steve

  65. Steve,

    Discounting your art is unfair to all of the collectors who supported you for close to 20 years.

    How do you think that will make them feel?

    How would you feel?

    How will this impact the perceived value of your art?

    My short answer. No.

    Create value above and beyond your art and sell that.

    And write a clear and concise business plan and a marketing plan.

    If you don’t know how, then you must get help.

    Ann

  66. Hello Ann and Amy

    I have been trying to post a question on the
    Ask Ann page via the comment form but when I click on
    submit it goes to a page that requests a catcha form or info.

    Is the ask a question page still active?

    This may not be the right place to ask my question
    but just in case, here it is

    After a long and mostly successful run with a gallery,
    close to 20 years through 2 owners and 5 directors/managers,
    I have, for many reasons, decided to sell direct.

    The one to one communication and the ability to share my story
    with my audience on my terms is very appealing.

    The question is about pricing since I will no longer pay the gallery
    commission could/should I offer my work at a slightly reduced price point?
    I know in the past the gallery discounted certain sales
    (multiple purchases, previous buyers/collectors).

    Just wondering if there is a way to share my new reduced overhead costs
    with my audience so there is a benefit for everyone.
    Better cost to them, possible increased sales to me.

    Thanks
    Steve

  70. Ann,
    The letter of commitment would say that we are going to have a phone consultation on such-and-such a date and time for xx minutes (value $xxx) to discuss my art business.
    Kris

  72. Hi Ann,

    I would like to use a professional development grant for a consult with you. The grant application requires a signed a letter of commitment from the consultant, and then once the activity is completed, something to verify that it was completed. Would you be willing to do that if I schedule a consultation with you? (To be clear, the grant will reimburse me AFTER I have already scheduled, paid for, and completed the consultation. I am not asking you to do any of this before I have paid for it.)

    Thanks,

    Kris

  74. Hi Ann,
    Almost two months ago I started my own business supporting artists with graphic design here in Vancouver, BC, Canada. I’ve called it Thrive! motivating graphic design!

    Today I stumbled upon your websites and courses! Needless to say I completely resonate with your message and purpose, I have the same drive to help artists Thrive!

    I support artists by offering quick and easy starter packages to get them going (Scroll to the bottom of my site thrivegraphicdesign.com to see them.) and offer support packages to help them get their feet wet and eventually have complete control of their own promotion.

    My skills are strong in graphic design, specifically computer-related strategies and tactics. My marketing skills are ok, getting better.

    In the process of developing my business plan I’ve recognized I need a marketing partner as well as a mentor in order to help these artists really Thrive! I think you fit both of those shoes very very well.

    Could I connect with you personally by phone, Hangout or Skype to discuss this for 20 minutes next Tuesday or Wednesday?

    My email address is [email protected]

  76. Hi Ann, I’m reading your free 101 rules download and enjoying it! Thanks! I a musician and wondering whether you’ve worked with musos before? The “starving artist” idea couldn’t be stronger in the music world here in Melbourne Australia. A few years back I did a small business course which involved researching successful musicians in Australia and it was pretty depressing re the $. I literally couldn’t find anyone who made a proper full time living from it except one girl who was a committed and dedicated busker. The only ones who have made money have been top 40 artists like Goyte. I still believe it is possible to make money with music I just don’t know how!! Albums require big $ investment and songs sell for $99c. A lot of people do Pozible campaigns just so their works can actually be made. I really don’t want to keep thinking “it’s tough” .. I think a totally different approach/mindset is needs but I’ve spent years trying to figure out what that could be. Any thoughts? THANKS love your book.

  80. Hey Ann,

    I’m an aspiring musician/producer of electronic music, and I plan on taking a few years off after school to pursue my musical career. Even browsing through the .pdf I was sent upon subscribing has landed quotes that I can relate to, directly…

    Do you have unique creative talent and something to say to the world?
    Then you MUST make art.
    Want to be heard?
    Then you must SELL art.

    The hardest part is going to be mastering musical theory and making my ideas a reality; in terms of marketability, I know exactly how I’m going to jump onto the scene (it involves costumes/personally designed masks, for one thing). It’s wild how school and work absorb my energy and steal me from creativity, but it’s a huge part of my life. I want to stop absorbing culture and start creating it, you know?

    At some point, I’m going to shift my priorities to the creative aspect of my life. What are some tips you can provide for an aspiring artist who is seeking to begin selling his art, once he becomes a Bachelor of BlahBlahBlah?

    -Zack Lukosius

  82. Hi Ann,

    A few nights ago while doing a live online ‘working artist’ course, I got a little distracted. So, following a tip from earlier in the day I went in search of your site – deluding myself that I was able to multitask.

    Soon after, I had downloaded your 101 rules book – ‘Sell your art without selling out’. To begin with, I was still mostly participating in the online class I had enrolled in (& had been looking forward to for weeks). Though, I semi subconsciously started writing down the first few rules from your book. I knew by about rule 4 or 5 that I may just write down quite a few of them.

    Sometime later, having left my online class behind, I had written down every single rule from your book. Not that I agreed with ‘all’ of them exactly, though, only would have said that probably ~ 4 or 5 did not relate to me.

    I wrote ~ 4 rules per page in a note book, then to really help these gems sink in, as I cut each page of rules out I re-read them, then stuck them in a larger notebook.

    I guess only time will tell weather I look back at this discovery as a ‘fork in the road’ type moment for my business. Though, I have a solid feeling that in years to come, as I reflect on the tapestry of my life as an artist, I feel that I will have probably forgotten the online course I was doing. Instead, I imagine, I’ll be counting my blessings for discovering your (artist targeted) entrepreneurial wisdom that day ~ Thank you Ann!

  84. Hi Ann

    I’m not an artist, but help small businesses, as you do, with consulting and education. Just wanted to share that I really enjoyed your reference, “Code to Joy”, read the book and have benefited. I have always been aware of the subconscious mind, the power of harnessing it’s power, but the book really helped me understand the process and put things in context.

    I really appreciate your approach, and hope that you are seeing a benefit in your practice.

    Thanks again, and best wishes for your small business success!

    -Mark

  85. Other artists have been inspired by other artists works since art began.

    If she has not actually committed copyright infringement there is no need to borrow worry.

  86. Hi Ann. I have a sculpture for sale on etsy.com . A person recently asked me for direct side views of the piece which I obliged. She then asked me for a direct front and rear view of the work in another email. I was already somewhat suspicious from the nature of the questions and decided to look her up via google. It turns out she is sculptor herself. I did not honor her second request but inquired if she wanted to buy the work. She seems way more established than me and I fear the worst: copyright infringement. What’s your take? Anything like this happen to you before?
    -Jon

  87. Hello Joanie,

    As you know I am not a Copyright attorney so I can not dispense legal advice.

    I do recommend that you protect your images with Digimarc, a function of Photoshop, and that you learn about the basics of US Copyright law here…

    https://www.copyright.gov/

    Ann

  88. I am a client of Paula Mattisonsierra of ACSBDC. I have a new website and am offering prints. Paula asked me to ask you how to ‘protect your artwork in the digital age’. Can this be accomplished through copyright, or is there a technical solution?

  89. Thank you, Ann, for your reply to my post on Certificates of Authenticity.

    Best regards,
    Susan

  90. Hello Emily,

    Unless you are providing the same services, to the same market, how and what I charge is not relevant to what and how you should charge your clients.

    What you need to focus on is defining the scope of the revisions you are willing to make and charge a proportionate amount for your time.

    Then you need to communicate this very clearly.

    Make sense?

    Ann

  91. I often get asked to do commissions. I love doing commissions and working directly with clients, but I do find that having client meetings, creating studies for my clients, and at times, having to revise my studies (or even adjust the final painting) according to the client’s vision adds a lot of extra time and work. And then, there are commissions I do that are easy as can be.
    I see that you do commissions on your website and I’m wondering how you charge. Up until now, I’ve been charging an extra 10% on top of my regular prices.

  92. Susan,

    I do address copyright by stating that I own it and that I enforce it.

    You decide the number of editions based on your market. It could be 100, 500, or 10,000.

    I don’t make artist proofs as I make digital reproductions.

    Hope this helps.

    Ann

  93. Hi Ann,

    Would you be so kind as to list what information goes on your Certificate of Authenticity for your work. Is there specific language on that certificate? Does it address copyright (i.e. explaining in clear language that you are the only one with the rights to reproduce the work in any form)?

    On limited editions, what is a good maximum number….100? Do you have to state how many of each size your producing within that 100? How many artist proofs to you make and retain for posterity, a retrospective, potential sales long after Ltd. Editions sell out?

    If this is too much to address, have you produced a book or pamphlet for sale that advises on the above?

    Many thanks,
    susan

  96. Hi Ann Rea,

    You are a hero. Thank you for all you do to debunk the ‘starving artist’ myth. I am currently taking your Creative Live course and love it!

    My question is: What are the books you require artists you mentor to read? So far I’ve discerned these: Man’s Search for Meaning, Do You, Blue Ocean Strategy, and Tribe.

    Thank you in advance. Keep up the awesome and inspiring work!

    Best,
    Ani

  97. Hello Steve,

    Unfortunately I can’t possibly give you a useful answer to such a big question within the space of this rectangle.

    But my sense is that you have the cart before the horse because what you did not mention is your mission and your unique value proposition.

    You absolutely must know this in order for you to find your tribe.

    If you are really struggling with this you should considerer applying for one-on-one mentoring.

    https://artistswhothrive.com/get-coached/

    Kindly,

    Ann

  98. Hi Ann,

    I was so inspired and energized by your Creative Live course, but I’m having difficulty identifying my “tribe” because as a video producer, videographer and editor, my works have ranged from a Catholic school promo video to engineering to martial arts. So because I don’t want to limit myself to only doing one type of video for one type of audience or market, do I look to find the type of client that would favor my “style” of a more personal approach to the subject matter and devoted attention of being a “one man” operation?

    Thank you so much for your time,

    Steve

  100. Hello Kris,

    It depends on where your existing clients hang out.

    However, social media is just a place to have a “conversation.”

    You must first know who you are, what you have to say, who you want to speak to, and you must speak to people in the context that is right for the platform.

    Make sense?

    Ann

  101. Ann,

    Can social media be an effective investment of time to reach affluent art clients? I see you have used twitter… which social media do you think is most effective?

    In appreciation,
    Kris

  102. Thank you Sean,

    Unless you are certain that you want to enroll in mentoring or the 8-week course, you should book a phone consultation.

    We can determine if and what program would be the best for you to apply for and address any immediate questions or concerns around moving your art “career” to a profitable “business.”

    https://artistswhothrive.com/as-needed-consultations/

    Ann

  103. Anne,

    I really resonate with what you are teaching. I am just starting on my journey away from a career into a business, but not quite sure how well I’m doing? Would I sign up for a phone consultation or do I sign up for a class? Is it possible to have a quick chat or assessment / to see what path would work best for me? Thanks

  107. Hi Ann,
    I’m so thrilled to have found you. I love your art and that you mentor artists in business. I’m wondering if I have a private session and show you 2 or 3 paintings you would you be able to help me determine who my audience is ? Right now I just paint and have no idea who would buy my art or where to find them.
    Thank you kindly,
    Tonya

  109. Hi Ann,

    What resources do you recommend for someone planning to incorporate their business? Any particular websites to learn about the process and how to make the right decisions…or lawyers that you recommend?

    Thanks!
    Kris

  112. I see… You are totally right since I still don’t know what makes me unique.

    Is there something I could do to find that out? I know that mentoring would be the ideal but I don’t have the finances for this in this moment. Thanks again!

    Mihaela

  113. Hello Mihaela,

    You are struggling to find your ideal clients because you have not identified a mission, outside of your making art.

    Nor have you defined a resulting unique value proposition, that will be of service to a target market.

    What you have is simply, a tag line.

    Kindly,

    Ann

  114. Hi Ann,

    After listening to a part of the Creative Live class I decided to change my tag line to “an artsy splash of colour to brighten your day”.

    My mission statement is: Painting makes me happy and I do it with the intention for the finished piece to bring joy and a touch of colour to the ones who look at them. I hope my creations will inspire the viewer but also to embellish and enhance the space they will be placed in.

    On the other hand I really strugle finding my ideal clients and my unique value proposition.

    Do you have any suggestions for this?

    Thank you in advance for your response and thank you for being such an inspiration!

  116. Whew! Had to clean this message up. Finding you and absorbing your art and color alone was an experience. Artists Who Thrive is such a gift too. Thank you! Thank you! I thought I would sign up for the online video seminar. I want to make sure before do that I would be receiving the book along with 8 classes is this correct? Also, does the workbook cover different topics than SELLING YOUR ART WITHOUT SELLING OUT book?

    I am the CEO of my budding art business. I paint and sell through commissions, online sales and corporate call for artists. I returned to painting in 2013 after teaching expressive art workshops for 5 years.

    I am painting regularly, and need a new, self-managing eCommerce website. Could you advise me as to which website builder you would recommend for this, free to $$ reasonable for the time being.

    Thanks so much!! Cecilia Sullivan

  119. Hi Ann,

    Would you be willing to describe how you priced your paintings when you just started selling? Or how would you price them if you were starting now?

    I assume that since you were offering unique value, a lot more went into it than just looking at similar artwork in art galleries.

    Thanks very much for your support in helping us all thrive!
    Cristina

  120. It’s a great start!

    It is the start that is the most important part.

    You can gain a number of new insights within 25 minutes.

  122. Awesome – Thank you, Ann! I’m going to apply as soon as I make the path to those numbers! Hopeful to meet you very soon!
    All the best –
    Johanna

  123. Thank you so much Johanna!

    I took a quick look at your website and I would recommend that you first apply for one-on-one coaching program.

    Then if and when it is right we can transfer you into the 8-week course.

    My first recommendation is “Cross the FINISH” my is “Getting it DONE.”

    https://artistswhothrive.com/get-coached/

    The 8-week course is designed for artists who have already established some traction and who are ready to take it the next level.

    LMK if you have any other questions.

    Ann

  124. Hi Ann!
    Your creative live session wasn’t awesome. It was mind blowing! Thank you for changing my world. I want to be coached by you, but need to make financial preparation for it and am curious how you compare the 8 week course to the one on one coaching. How are they different aside from the class atmosphere?

  125. Hello Cheryl,

    “B” School is an excellent resource.

    Until you are 100% clear about your mission and unique value proposition that will serve a target market, sending out newsletters is a waist of time. It is putting the cart before the horse.

    Based on my cursory review of your website, “branding” is not your first issue. These elements above are not clear.

    This is the methodology I teach…

    https://www.makingartmakingmoney.com/#online-business-course-for-artists

    “do you get me excited and I have to go do a bunch on homework on my own?” I’m not sure what you are implying here?

    Each artist that I accept into my program is the owner of their artistic enterprise. So I will not, and I can not, do the work for them.

    If that is your expectation then my program would not be a good fit.

    Making money with art requires extreme dedication and hard work. It’s not for everyone.

    Kindly,

    Ann

  126. Hi Ann,
    I look forward to learning about what you can offer me on our call in May.
    I have been taking Marie Forleo’s Bschool and it has been inspiring and informative. I clearly need some help in a number of marketing and technical areas. What do you offer in your coaching with respect to getting clear about branding. Do you get into the details of a web site content or do you get me excited and I have to go do a bunch on homework on my own?

    I also had an hour call with Gary Boyler about selling art and he suggests I write a blog about a topic I am passionate about that is unrelated to painting to gain trust with potential art customers. Then he suggests you send out a newsletter with offerings of my painting and create a link to the painting by naming it something from the topic of the blog. With the trust and relationship from the blog people would like to own my art is his thoughts. Do you agree?

    Thank you
    Cheryl

  128. HI Ann,

    I am working your Creative Live course and finding it very helpful. It’s just wonderful to have a women model strength and grace. Thank you for that.
    Completing the homework, (and seeing the segment where you cover the homework with an audience member,) I am having a difficult time figuring out to to focus my letter into my Value statement. Do you have a suggestion on how I can do that? Do I focus on the moments where the page is wet and the ink smeared, or the lessons that I learned?

    Thank you!

    Warmly,

    Carrie

  129. Hello Cristina,

    I would actually have to know more about Andrew Wyeth’s life versus his paintings and I actually don’t.

    I encourage you to do this research and identify it yourself. It would be very instructive.

    Ann

  130. Hi Ann,

    Thank you for emphasizing the significance of the first step Valueing. It feels very personal and meaningful to me.

    Looking at famous artists and identifying their mission, uvp, target market and problem solved, I have a question about Andrew Wyeth. I’m not sure what his target market was or the problem solved? Could you share your thoughts please.

    Thanks,
    Cristina

  134. Ann, I got to watch your CreativeLive presentation and have a MasterMind partner who also did We “meet” once a week online. She has helped me with my Mission Statement/UVP/Taglline and we now have this:

    Mission Statement
    It is my personal mission to debunk the stigma of mental illness through ongoing healing by pursuing the Good, the True and the Beautiful through the medium of photography.

    Unique Value Proposition
    Viewers respond to my work with feelings of serenity, peacefulness, and calmness; some even use the images as visual meditations.

    Tag Line
    Serenity and healing

    Does this work even though it doesn’t exactly seem connected?

  136. Thank you for your reply but that link does not work!
    It says – Page Not Found. We’re sorry, the address you entered is not a functioning page on our site.

  138. I have prepared an artwork for a book cover and not sure how the copyright stuff works if the artwork is bought by the buyer, who plans to use it as a book cover and also enjoy it in his home. Is there a separate price for him to publish it besides buying it just as a painting?

  140. I’ve shied away from online sales because my pieces are large and always go “out for approval”…do you think people buy large canvases straight off the internet??

    I’m so designer driven but maybe I need to think BIGGER!?!

  141. Why not start by selling on-line before you take on the overhead of a showroom?

    This way you can also build your list and relationships.

    “A website without a shopping cart is a store without a cash register!” 😉

  142. Hi Ann,

    Every Saturday, I look forward to a new insight that you post.

    I’m a Texas artist and have been fortunate enough to build a name through designers (through reps) Here’s my question: I want my own studio/showroom where designers/buyers can come to me. But, I don’t know how to break away! How can I begin to do this?

    Most of the time I don’t know who purchases my work, therefore I’m building no relationships and no contact list to grow and move forward.

    Thanks for any feedback,
    Debbie

  143. This depends entirely on your specific business model and the revenue streams that you have defined.

    Sorry, but without knowing your specific circumstances, I can not be more specific than that.

  144. I thoroughly enjoyed watching your Creative Live show, and truly appreciate what you are doing here on your site.

    I did have a question. What is your opinion on limited edition, specifically in photography. Is it a must? Should the editions be small or larger? Among my peers I see small and large editions, editions based on size – so of the same photograph they may offer 250 8×10, 250 11x14s, etc. Do you have thoughts on this?

    Thanks so much in advance.

  145. Thank you Natalie,

    Honestly, I can’t answer your question without really understanding your mission and values.

    You may want to ask yourself if you are serving one or two target markets.

    Ann

  146. Hi Ann- watching your class on Creative Live and loving it. Thanks so much for creating the course.

    I have a weird question. I’m primarily an actress/comedian type and draw as well. Both fall under the self description of: “I help encourage and inspire people to follow their dreams with humor.” Do you feel it’s important to keep the comedy career/cartoon career separate?

    I sometimes find it hard to meld the two.

    Thank you for your hard work,
    Sincerely,
    Natalie

  147. Good for you Candace!

    I drive a 2001 Honda with over 250,000 miles. And I have no intention of selling it and buying a waisting financial asset.

    You’re very welcome!

  148. Hi Ann: Thank you so much for your help via these online articles online seminars. I did rsvp on this last 2 day event, but my internet connection was terrible, even went to the library, but for some weird reason, the site would not come up either. I remember seeing an offer of a free book if you did the rsvp. Do I still qualify? My log in was through Facebook, so don’t know if that registered.

    My other comment is this: I am constantly hit with that remark from people, “Ohhhhhhh…so you’re an artist?? They then want to know where you live and what you drive. I had an old ranch truck, no dents but faded paint from my horse training days. They would look at my truck then at me and say….”Oh doing the starving artist thing now, are you???” Used to make me furious. I would respond and say, Actually, I’ve sold thousands of dollars worth paintings and commissions from that truck, thank you very much.” (Which was the truth, but I don’t think they believed me) I finally sold the truck, got so sick of being pegged poor, starving artist.

    Thanks for all your time and instruction
    Candace

  149. Thanks, Ann. I’ll be reviewing your Creative Live course again over the next few days. So much to digest! I’m still kind of vibrating from all the energy and information that was packed into those two days. I’m not surprised it was CL’s best-selling course.

  151. Do you recommend having artwork on print on demand sites where you don’t have any contact with customers and therefore develop relationships?

  153. i asked this question on the live chat during your creativeLIVE w/shop but it wasn’t directed to you. you mentioned creativeLIVE’s CEO starting a business every week. i have a lot of business ideas in the making, and am finding that i’m getting really confused on where to start. what are your thoughts on going through the 50 steps when you have multiple ideas for business?

  155. I just posted this to the group … maybe you have some insight of how to get sales , that I don’t have to pay for the prints till they sell ..
    is there a websight to market my paintings from , that makes the prints from my originals … where I can get them back ?
    thanks Ann for any input :)
    Hello everyone, I am Gabi / Gabriela Huegel
    I’ll be back on tonight …. looking for ideas to sell some prints of my paintings , I only have a few right now , but will be adding soon to my porfolio!
    will need to find a way to make prints as they sell ! I will be keeping my originals acrylic 2×3 paintings for a show , but have a 2set night seen , it is Paris, from a personal trip many years ago , I took some pictures and then later did some painting night scenes !Also a paintin g inspired by an anniversary trip to Hawaii, of the Memorial those are the 2 money making things I think would sell to the right tribe ! I have no money right now so would be open to an old fashion financial influx, for a 30 % of earnings … any ideas would be welcome , any offers pm me on my Facebook message thanks Gabi

  156. Thank you Rocky,

    I really recommend purchasing the Creative LIVE course, getting a master mind together, and completing the exercises in the 50-Step Action Plan that comes with the course.

    It’s a tremendous value.

    There are a ton of books on business and marketing but they do not contain my 8-step methodology.

    Start with my CL course and then find books that dive deeper into each of the 8 realms and study them in order.

    Cheers,

    Ann

  157. You’re very welcome Susan.

    Honestly, I think having a common name is the least of your challenges, if it is a challenge at all.

    Think of the rocker “Patti Smith” or the actor “Will Smith.”

    Change your name if you like but only if it feels more authentic or doing so would somehow better convey your personal brand, like “Madonna.”

    Hope that helps.

    Ann

  158. Hi Ann,
    I am watching your Creative Live session and really love some of your input for artists ! I am a commercial photographer and have had lots of success in the past, but our business has completely changed over the last 10 years and I want to make a change to fine art. I am stuck and cannot seem to get going on the art side of things. Could you recommend a book or Cd that I might try to get going ? I would love to do your coaching, but cannot afford it right now.
    Thank you for all your wonderful input !
    I would definitely like you to be part of my tribe !!
    Rocky

  159. Hi Ann,

    First thanks so much for your generosity in teaching the 2 day course at creative live. You gave so much information and after the class was over I have plenty to think about. I was wondering what is your advice would be for marketing yourself when you have a very common name first and last name?

    Susan

  161. Always outline your terms as if you are going to get married and also outline your terms in case you have to file for a divorce 😉

    And don’t forget…relationships equal revenue.

  162. Thank you for helping me to see the question in a new light Ann. Interestingly, while we are on the topic of confidence, I think the most confident thing may be to not include a right of refusal; to work with the mindset of delivering that inspiring work of art to your patron that they hired you for and trusted you with, with 100% confidence and commitment that they will love to own the finished piece.

    Will be giving this some more thought….

    Thank again and hope you enjoy your weekend,
    Sophia

  163. Sophia,

    Only you can decide your terms.

    What are you willing to risk?

    What do you think is fair for the patron to risk?

    Answers to those questions vary quite a bit.

    Other artists’ terms are interesting to consider.

    But the only way that you will ever be able to convey, and enforce your terms with confidence, is if you decide what they are.

    Ann

  164. Hello Ann,

    Looking forward to seeing you on CreativeLIVE next month.

    I had a question regarding commission contracts. I’ve looked at some online, and many have a clause that outline the patrons right of refusal. If a patron is not happy with the final painting, they can refuse to purchase the finished work and do not have to make the final payment due.

    I would definitely be asking for at least half the cost of the commission upfront prior to starting, so I don’t anticipate this would be a problem. However, I would rather not have a right of refusal clause in my contract because I think it adds an air of negativity, and puts in their mind that they do not have to buy the painting if they do not like it, and even that they can change their mind later. However, from a business perspective as you have a lot of experience with commissions, do you find it is useful or necessary to include something like a right of refusal clause.

    The only way I am thinking it might be beneficial from the artist’s perspective is if it also outlines that the artist has the right to sell the painting to someone else then.

    Also, if you had any recommendations for good resources on putting together a contract, that would be very helpful.

    Thanks so much in advance,
    Sophia

  167. Thanks Ann, already did sign up. I am looking forward to 2 white nights, as I am located in Bali and it will be between 12am-7am my time. Hope internet will work as Bali is kinda tricky with that. Still great opportunity! thanks!
    Oana

  168. Great question.

    As I discussed, the key is to create unique value that will serve a target market.

    If you do not yet have a target market who is ready to snap up your latest collection then you have to look for ways to create value and serve a target market.

    A bespoke commission increases the value for a patron.

    Commissions are not the only way. They are one way to create added value.

    If painters, print makers, or sculptures want to just sell their art. That’s going to be tough. I don’t recommend that.

    Artists must (create value above and beyond the art itself) as I profiled with the examples of John Signer Sargent, Andy Warhol, and a few of my artist clients.

    How to do that? The possibilities are infinite as we also learned with the profiles I offered.

    It starts by an artist knowing who they are and what they stand for so that they can define their “mission.”

  169. In your Meetup Session the other day, you talked much about commissions and commissioned work. Especially using the two photographers who did commission work…it caused me to wonder: What about painters, printmakers or sculpturers who don’t work on commission? How do you help them? It was unclear.

  170. Hi Ann,

    This looks really interesting. It has been exciting to see the way you have developed your business. Art is done mostly in isolation, but business is a social enterprise. This just might work.

    Good for you.

    Susan

  171. You’re welcome Jon!

    I don’t know why galleries do many of the things that they do.

    I’m not too concerned with what they do or don’t do because I am interested in selling my art, not showing my art.

    thank you,

    Ann

  172. thanks, Ann! My wife and I both said, “good point.” Why do galleries invite people to inquire versus just listing then? now i’m curious.
    p.s. i think the reply link isn’t working properly

  174. hi Ann. should prices be listed on the website or should I direct potential clients to inquire as some galleries do?

  176. Hello Ann,

    There are many websites out there for artists to choose from, easy to use templates to add and create their gallery and site, however, it is not really defining their brand. If you were to suggest a customary site, what would you suggest for artists? I looked at wordpress and it seems tedious. There is a wordpress.org and wordpress.com.
    What do you use? Thanks for your generosity.

  178. Thanks Ann, I must have understood it wrong then, sorry for that.
    I am working now on defining my unique value proposition, my tribe/target market so my mission becomes clearer. I guess once I have those, I should be able to bring to my friends attention my product and it’s added value.
    Thanks for the link and advice!
    My best,
    Oana

  179. Thank you Oana!

    When I decided to start my business I did not ask my friends for financial help.

    I wrote a business plan and a marketing plan.

    Some of my friends became patrons, and some patrons became friends.

    I would not recommend wearing out friendships by asking them to fund your interest in painting full time.

    You first must clarify your mission. Then identify a unique value proposition and the target market it serves.

    See this graphic for the 8-part methodology.

    https://www.makingartmakingmoney.com/#course-description

    Ann

  180. Hi Ann,
    I came across you and your work while listening to an interview you had with Cory Huff. I admire your style and approach and like your work, very expressive!

    In one of the videos you mention that when you decided to become a painter as a full time job, you asked for your friends financial help, instead of doing a kick-start type of fund-raising.
    How did you do that, what was your approach with your friends and what was the result? Would love to hear it as I have been thinking of doing that myself, now that I am working on making the big step:O)
    Thanks in advance!
    Oana

  182. Hello Ann! I would like to take a look at your art business book! How do we access a copy? Thanks, Kaye

  183. Hello Zully,

    You’re very welcome.

    You mention that your “goal would be to have my paintings on galleries.”

    Is it? Or is it to sell art.

    That’s the first question you need to ask yourself.

    Cheers,

    Ann

  184. Hello Ann,
    I am very happy to have come across Artists Who THRIVE. I found all of your advice very helpful. I am young.. a junior in high school to be exact (Las Vegas Academy of Arts). I am quite new to the art selling business. Last year i began selling some work through online media but since school started i haven’t spent much time actually selling art. I would like to know what you think would be the best first steps for me to take to start selling. Also i am debating whether or not i should take a year off after high school to simply focus on art and selling. College is of course very expensive and i’m not certain it would be smart to spend all that money and have debt. Then again, education is key after all right? As for my work I enjoy drawing realistically as wall as paint with different mediums. I am still experimenting and learning. My goal would be to have my paintings on galleries. But i am not sure where to start or how to make contacts.

    Thank you so much for your time and help

    Sincerely and thankful, Zully

  186. Hello Ann.
    I tried to book a 25 minute session at $125, however when I clicked onto paypal to make payment, it takes me to a monthly subscription at $500. Is there a glitch or have you canceled those 25 min. sessions?

    Looking forward to booking my first session with you.

    DS

  188. Hello Kellie,

    This question is far too broad for me to answer in the space of this rectangle and particularly without knowing anything about you.

    Focus on your unique value proposition and the target market it serves. Your keyword strategy should reflect this.

    If you don’t know your unique value proposition and the target market it serves then I recommend applying for coaching or a consultation to start.

    Kindly,

    Ann

  189. Hi Ann, Thanks for asking. I am wondering how to turn visitors to my site into buyers? I get good traffic, but would like to boost sales to my prints and cards, and ultimately originals? I am about to update my shopping page, so your suggestions would be valuable.
    Thanks again for asking,

    Kellie Day

  191. These are things I have to figure out. I’ve been attending collectors meetings here in NYC to try and get an insiders view of the process because I thought the tribe was people who have money and buy work from galleries who show work I can relate to. Just reviewed your course and I think its something I need to invest in.

  192. It sounds like you are trying to sell art to the wrong tribe.

    What unique value do you offer above and beyond your art and who is your tribe?

  193. Hey Ann I keep getting the response that my art is too “urban” for what collectors want right now. How do I find people who will collect what I produce or should I look to refine or abstract it in a way that suits the market even though the idea of doing that breaks my heart a little.

  194. Thank you Corinne!

    Forgive me but when you say “painting art for children” I’m really not sure what you mean.

    Bottom line. You want to create a separate message for each target market.

    Just like a message to your grandmother would be framed differently than the message to your science professor. Whacky example but you get the drift?

    Cheers,

    Ann

  195. Hi Ann,
    First, I just want to say your story is inspiring! Thank you for sharing the details of your life (and some of your challenges) and how you came to find your success as an artist.

    I have been a landscape painter for the past 7 years, but I would now like to focus on painting art for children. It’s a scary transition because I’d be leaving everything I know behind, including all my previous buyers, and I’m not sure if selling children’s art would be a successful enterprise. I did paint a few pieces for children back in the beginning, but my landscapes always sold much quicker (and for far more money) so I let the children’s art go in order to pay the bills.

    Here’s my question: The website that I developed many years ago was never very good. I’d like to have a new one created. I’m wondering if I could possibly advertise both landscapes (so I can still do commissions for previous buyers and new referrals) and the children’s art on the same site. I read that it was a bad idea to combine two different types of art on the same website, but I’d like to hear your thoughts. Also, I’m trying to find a children’s artist with a successful business model that I might be able to follow. I haven’t found one yet and I was wondering if you perhaps knew of an artist in this field whose site might inspire me and/or give me hope that success can be found in the world of children’s art.

    Thank you for your time and congratulations on your success! Corinne

  196. Hello Mihaela,

    You are correct. This is too broad a question to answer here.

    My first question to you is. Why? Why do you see your paintings in “modern houses…” and why would the owners want them there?

    Your story should answer that question.

    Before your story you should have a business plan and a marketing plan.

    See an 8-part methodology for developing a creative enterprise…

    https://www.makingartmakingmoney.com/#course-description

    Cheers,

    Ann

  197. Dear Ann,

    I was wondering how to put a story of my art in order to get to target a niche market? I see my paintings in modern houses, interior design stores and even interior design blogs, but I don’t know to address them or how to build a story arround my art. I know it is a complicated questions, but any tip or advise would be appreciated

  198. Hello Kim,

    It’s actually illegal for me to give you legal or tax advice.

    My suggestion is to contact the city and BOE directly.

    Ann

  199. I’m having my first SF Open Studio this weekend. I would like to sell my work. Do I need to have a business license? If so, what type? Do I need to collect sales tax?
    Thanks!

  201. You may use your Visa to pay with PayPal. You do not need to have a PayPal account to do so. We accept payments via PayPal only.

  204. Hi Ann,

    I often paint pictures of interiors that inspire me. Sometimes cafes or museums (only the ones where photos are allowed.) I sometimes do this without asking the owner for permission. Is that something I always need to do?

    In the past I would just paint this subject matter once in a great while, but it has become more popular and is now one of my main subjects. If I remember the name of the place, I often make it the title of the painting in case people want to visit. So far, I only sell one of a kind work… no prints, posters, etc. That may change, though.

    Not only do I want to avoid trouble, but I also don’t want to offend the owners of my favorite places.

    Thank you!

    Jonelle

  206. Hi Ann, I currently have a wordpress site, but I’m thinking about getting a FAFO site because it is used by many artists and has e-commerce. I’ve been changing my themes often and want to get some feedback. About FAFO or my site. Thank you!

  208. Sophia,

    I’m not sure that I understand you question.

    Are you asking if numbering the certificates will make your prints more valuable? The answer is no. It may convey some perceived value to the collector.

    Certificates are records. If you’re planning on legitimately tracking these records then, yes, you should number them. Just like you number an invoice.

    Ann

  209. Hello Ann, Thanks for a wonderful website for providing such helpful resources to artists. I am going to start selling my artwork online and am in the process of preparing my Certificates of Authenticity. Some prints will be limited editions and those print numbers will be included in the certificates, but I am a bit unsure of whether to use a numbering system to number the certificates themselves. Is this an extra hassle for the artist, or do you feel it genuinely increases value for collectors and the overall validity of the certificate? If so, do you recommend a separate numbering system for prints vs originals. Thanks in advance, Sophia

  211. Could you please tell me what software program or how you were able to put the framing and matting choices on your website for your customer’s to choose. Also, which webhosting did you select for your website.
    Thanks so much for all your help.

  214. Have been painting traditional art for many years. Took part in many art
    & wine festivals for 15 years – sold well – husband passed last year &
    am now on my own! Need a new business plan, blog, raising prices
    on originals and giclees , finding a target market, etc. & I give art lessons
    with a new plan! I think I need the “money-making lessons from you. Is
    that where I fit in? Thanks Doris Olsen

  215. Hello Ann,
    If there are still spots left, I am interested in joining your pilot program MakingArt/MakingMoney. I am ready to move out of being scared and ignorant about the art market and my potential clients and ready to launch into my heart-felt career as an artist. I am in Australia and am wondering if your program is flexible in terms of coaching call times and one-on-one coaching.
    Looking forward to hearing from you soon,
    Sari

  216. Hello Nico,

    This is not something that I can answer properly in the space of a short reply.

    It depends on your contacts, your work, its value, and your target market.

    I can leaving you with “asking is free” and try different options until you find ones that work.

    Ann

  217. Hello Ann,

    Interested to find out if you’ve got any tips for searching out and choosing the right venues to display your work in.

    I’m thinking of getting some work up in alternative venues.

    Also, when selling through these types of venues, what should I do to foster sales, since there really won’t be anyone selling for me.

    Thanks!
    Nico

  218. Hello Demetrios,

    The concept is fine but the only way you can decide is to first understand that you will then be a “retailer” and an artist.

    Are you ready for the additional responsibility?
    Who will you hire?
    Have you completed a business plan?
    Do you have a marketing plan?

    That’s how you will find your answer.

    Cheers,

    Ann

  219. Hello Ann,
    I am an artist living in Montreal, Canada and have an idea of creating a studio and gallery in the same space. I thought it would be a way to showcase and promote my own artwork and even take on a few other artists to exhibit. Would it be wise to take on this added expense/work load or just stay put. I would welcome any advice, thank you.
    Demetrios

  220. Hello Joanne,

    It’s doubtful that I’ll be in that area of the country.

    But! I will be launching a guided, 8-week, on-line multi-media business course for artists this year.

    Please stay tuned!

    Ann

  221. Hi Ann
    If you find yourself in the Lowcountry area – Jacksonville, FL – Charleston, SC – I live in Savannnah, Ga. I love your emails – went to one of your seminar in San Francisco when I was there last May.

    My art studio is in Anahata Healing Arts and might be an ideal space for an Artist who Thrive workshop/weekend. Savannah College of Art & Design has a lot of budding artists and there are a lot of Non Student artists calling Savannah home. I am in the process of growing my art business/sacred mission and your work speaks my truth!

    The 20th Century artist was a starving martyr – the 21st Century artist is a entrepreneur millionaire!

    I’m revamping my website this weekend – finally found a WP template that works for me!! We are a work in progress, right?!!

    I’m thinking next fall or even early winter, could be an ideal time. I have a feeling you would be a HUGE hit with the Artists in Savannah …

    thanks for sharing your Magic Passion Love by being a thriving artist!

  223. In one of your workshops you mentioned a good book for business by Russell Simmons,
    do you remember the title?

  224. Hello Paula,

    We are looking at adding an “eCommerce for Artists” supplement to the “Making Art Making Money” course.

    My prints are created in my studio.

    Hope that helps.

    Ann

  225. Hi Ann,
    I’ve been looking through your Artists Who Thrive site- great info.
    I did send you a comment about an ‘ecommerce solution’ you said to email [email protected] about. I did this, but received a comment from you to build a wordpress theme with an ecommerce theme.
    I understand that you are working on unveiling a course and updating your site. Is this ecommerce solution you have something that I can purchase separately from the course? And if so, when will it be available?
    In response to your comment to get a theme, I’m hot on the search for a good one. Right now I have something that’s free with no ecommerce, wp-folio. Thinking about Thesis, but not sure if this is good for artists. I also found Canvas through Woo themes, and it seems to look good.
    I do love your annrea.com site and your ecommerce section- it’s really wonderful. I want something like this for myself. And finally, do you print and frame on demand, using local businesses?
    I realize I’m asking a lot of questions, and I do appreciate your time in answering them.
    Thanks, Ann.
    -Paula

  227. Dear Ann,

    Thank you so much!

    I learned so much during our session about target market. I have much to think about and work on. I can see so many possibilities. You really changed my way of thinking!

    Thanks for your help and guidance!

    Billie

  229. Hey Ann!

    Jamie here! (we met at the Meakin’s gala event and also the Polo) How are you? I hope well.
    I was wondering if you could share what you would think would be a reasonable split between the artist and vendor? And vendor in this case would just be a blogger. There is no gallery in which my art is shown but rather someone’s blog.

    We(me and blogger) are thinking about doing a collaborative project in which my art would be printed on tshirts and then displayed on her blog for people to buy. I would be providing the designs and I believe we would split the costs of the tshirt printing 50/50, but as far as the profits made from the sale of the tshirts, do you think 50/50 is also reasonable, or since the design is mine, do you think that 60/40 is better?

    The blogger is someone who is really into a music scene, and some of her followers and music people might see these tshirts. She proposed 50/50 split, but I am kind of uneasy about splitting it right in the middle since my work is not in the space of a physical gallery but free website, also as the designer I thought 60/40 might be better.

    I tried researching this online but couldn’t find good results regarding the split between an artist and someone like a blogger who would display their work.

    Look forward to your response!

    Thank you!!

    Jamie

  230. John,

    Artists Who THRIVE is about maintaining creative freedom through business savvy. We do not advocate taking the traditional permission based scarcity approach of working with galleries.

    I can’t help you with that.

    Good luck,

    Ann

  231. Ann, thanks for all of your info and insight but I need to reach out to gallery owners in a larger market, what do you feel is the best format to send to gallery owners so they will actually take a look?

  232. He sounds fickle. Get paid for the work you have done and get paid up front for the future work.

    Detail your deliverables with your invoice.

    Use PayPal for immediate payment.

  233. Hi Ann,

    So i have had a tough week with an annoying client. I was under deadline to finish his storyboards by tomorrow. The sketches were already approved, so I did the final line art and sent him scans for approval of color comps. Wednesday night he send me a laundry list of revisions to be made after he already approved the sketches. None of his comments had anything to do with color, just the fundamental aspects of the drawings. So considering the deadline, I decided to enforce the terms of our agreement and told him that in order to get new drawings there would be an extra fee and I may have to push the deadline a few days. He freaked out and told me I was too difficult to work with and decided to scrap the whole thing. Keep in mind, this is the second project we have done together, and I have delivered all works in a timely manner up to his standards up to that point. I kept all of that to myself and sent him another message imploring him to change his mind and at least let me finish the project before we went our separate ways. He threw the offer in my face and asked to immediately be billed for the cancellation costs. So I let it go and sent him the invoice. He paid it. Done.

    A few hours later….he is emailing me again telling me he has others depending on him for the art and now wants me to finish it however I see fit. I think he had an idea in mind to keep all of the scans that I emailed him previously for approval and get someone else to finish them. When I sent him the invoice, it clearly restated the terms of the contract that he signed stating “upon cancellation all rights revert to the artist and any copies/scans sent for approval must be destroyed.” I’m guessing that is why he is doing this.

    I know I can get the work done. it will be a great inconvenience to me at this point since I already took another job but I know I can get it done by the time he asked for. I will just be miserable doing it. Should I just let the water go under the bridge and finish the work or tell him to beat it?

    Thanks,
    -Frustrated

  234. Fine Art America is the last place I would go.

    You need to own your own eCommerce site.

    We are going to be rolling out an eCommerce Course and eCoommerce solution.

    Stay tuned.

  235. Hi Ann

    I am looking at e-commerce options and wonder your opinion about sites like Fine Art America vs. one’s own e-commerce site? How does one decide which kind of site to use?

  236. Hello Jason,

    The scope of your question is a bit to general to offer you decent advice.

    I would start be determining a SMART goal and outlining an action plan.

    Kindly,

    Ann

  237. sorry—I hit send by mistake. Hi. My name is Jason and well, I’ll try to keep this brief. I read your bio and it really inspired me. I am a 39 year old artist who has been in the restaurant business for 20 years. Many times I “thought” , I should sell my art but always lacked the confidence. Recently, I have gained confidence in myself and also, I have some pretty major health problems that could shorten my life and I want to do what I love for me and to make a decent living…which is art. I’ve started these different ideas and sites but I realized that I have no clue what I’m doing. I thought I’d do it “different” with my music commercials I made and such but it’s like having a passion to put a car engine together from scratch to create a beautiful, smooth running engine, with 1000 parts in front of you with not even a basic set of engine building directions, you know? I’m determined, I’m scared, I’m passionate about my art and selling it. Do you have any advice for me? https://www.facebook.com/media/set/?set=a.402784969757783.81746.401905383179075&type=3 this link is a facebook photo album of a lot of my work. Thank you! :) Jason

  238. Ann,

    I don’t know of a form. Have you asked them? Why not ask them? Then document and questions or issues that come up in conversation, or in your head, in a clear agreement.

    Be sure to have a business attorney in your state review your agreements.

    Ann

  239. I’m looking for a legal form that gives me permission, from the buyer, to exhibit my work, that have have purchased, at any time. Do you know where I can obtain this form? Do you know what the wording should be?

  240. Thanks Ann. I will run the numbers and see if it is something I should do now or postpone.
    What is your feeling about the donation? How should I approach it so it is a win win for both myself and the organization?
    Thanks again.

  241. Direct mail can work but it depends on the quality of the media, the quality of the list, and the number of exposures. You won’t know unless you try it. Do the math first. What is the total cost of the campaign? What is your take for one commission?

    Always cultivate referrals. They are free and easier to close.

  242. Hi Ann,
    I’m a portrait painter and want to increase my own sales locally while still retaining the services of brokers in areas I can’t reach on my own. It has been suggested that I do a donation for a private school auction as a way to have my target tribe see my work. I have done this in the past, did the portrait and that was it, I didn’t even get one call from a prospective client. The school wanted a total donation not a discount on my services so I put in considerable time on something that gave me no return. I would like to try again with the private schools as I think this is a way I might get to my tribe but I don’t want to do a total freebie. Also how do you feel about direct mail promotions to private affluent households?

  243. If this donation is generating sales, reaching your target market, and demonstrating your “good will.” Then great.

    I only object to artists, who are in business, donating their art with the promise or hope of receiving “exposure.”

    Be clear. Are you participating in charity, with no expectation of a return, or is your participation marketing and PR?

    Note. You can only deduct your contribution of the art materials, not your labor, or the value of the art.

  244. Ann,
    On our last call we talked about incorporating scarcity into my business, like John Singer Sargent did by not making his portraits available to everyone. I am wondering if I should still donate gift certificates to private school auctions. I wouldn’t be able to chose the winner, so I wonder if that will undermine what I am trying to do. On the other hand, I always get a commission out of it.

  245. Steve,

    I seems that you too have the cart before the horse.

    First thing first.

    Like any enterprise, you first need at business plan, then a marketing plan, which could include social media strategies, and then a sales plan.

    Is that done?

    Ann

  246. Danny,

    I am not clear on what “strategies you are referring to.

    First thing first. Like any enterprise, you first need at business plan, then a marketing plan, and then a sales plan.

    Is that done?

    Ann

  247. This web address is limited to a specific portfolio i have on-line to show to collectors. Had a web site for a long time but became bored with it and have been so distracted that I haven’t organized a new one.
    For months my intention has been and remains buying some consultation time from you. However for the present i have packaged two very unique collections of images in limited edition custom made portfolios. Both historic in nature. I’m insecure or confused over the best way to pitch them to a collector (s). My bias is someone else can sell me better than I can sel myself or make it sound more authentic. For example I may be able to sell or “pitch” Ann Rea better than, or more effectively than she can; although in her case it isn’t necessary. Not quite sure how to proceed. have made a significant investment in the production of both and want to recoup my costs before having any other manufactured. What strategy do you suggest i use ?????????

  248. My question is how to use FACEBOOK to sell my artwork and find my target market?I thought of limited edition prints and selling the original artwork…how to set it up???

  249. Figure out your terms and price and speak to the collector directly while they are still interested.
    Discuss and agree on the terms and price.
    Collect your money up front or at least 50% up front via PayPal.
    See how this goes before you venture into the business of commissions.

  250. Hi Ann,

    I just found your blog and it’s very helpful and inspiring.

    I have some paintings up for auction on ebay, and recently a potential buyer asked if I could do a 24×24″ version of a smaller painting I have up for sale there. I’d be willing to accept the commission and do the larger painting, but I’ve never received a request for a commission online and not sure how to go about it. I have a blog but I don’t have a website with e-commerce to accept a deposit from the buyer.

    Should I set up a new listing on ebay for a custom work with a buy it now button, and conduct the transaction through ebay?

    Or can I contact the buyer directly and conduct the transaction via phone/email, and go straight to Paypal to set up payments outside of ebay?

    Also how do I set payment arrangements on Paypal, so the buyer can make the initial deposit then pay the rest later?

    I have not emailed the person back yet; I’m not sure how to word a response that sound professional and protect myself at the same time. I have searched ebay and Paypal, art forums and Google and can’t come up with specific answers. Any advice would be appreciated, thank you.

  252. Hi Grace,

    This is one of those questions that I can not answer in the space of this box.

    However, my recommendation would be to ask each for referrals from each of your former collectors. This strategy results in the easiest sale to close and it is free.

    Good luck,

    Ann

  253. Dear Ann,
    I just discovered your site and I’ve learned a lot in just a hours!
    I have a question about reaching my tribe. I paint portraits of children and adults. I’ve been represented by a number of portrait brokers in different parts of the country, mostly in the South, but have had difficulty reaching people in my own area, NYC / Southern New England, which isn’t know as a big family portrait market, yet has a lot of wealth .
    My potential clients are in a different economic group then I am in and I’m not able to socialize with them at their country clubs and organizations.
    Do you have any suggestions on how I might meet these clients in other ways that won’t seem forced to them? Thank you so much for the advise.

    Grace

  254. She will probably want the spotlight on her for this event but reach out to her before hand and suggest a collaboration. Who knows? Maybe you will work with her on this event or one in the future.

    Regardless, go and meet your “tribe.”

  255. Ann,
    A client of mine told me she was hosting a trunk show for a friend of hers who makes children’s clothing. My client invited me to attend so I could meet some of her friends. I am wondering if I should go just to mingle as a guest or if I should get in touch with the clothing designer to coordinate a cross-promo event. It’s a two-day trunk show. Guests come in and out all day so that might make it difficult to give a presentation.

    Thanks,
    Kate

  256. You are not dong anything wrong. Just thank them for thier interest and state that the next step is to schedule an appointment to determine if you are a good fit. Offer them a few options to meet in person or at least by phone.

    If they dont respond, let it go. They aren’t really interested

  257. Ann,
    People will contact me via facebook or email and tell me they are very interested in commissioning a portrait. My response is that we should set up a in-person meeting and I ask them when would be a convenient time for them. Sometimes I never get a response. I’m concerned I’m not properly replying to them and if I contact them again I’ll seem desperate. Is there some other course of action I should be taking?

    Thanks,
    Kate

  258. The key is to go where the money is to reach the luxury market. I live in San Francisco. Because of Silicon Valley, and other factors, we have more billionaires here than anywhere in the US.

  259. great blog, thank you.

    just a quick question for you, do you feel that to make it into the larger art market/world, I mean the BIG ART WORLD, you have to live in LA or NYC??? This would be because you need to constantly network? Or would it be ok to only visit these cities a few times a year, to network and mingle?

  262. Without knowing you, your work, or the potential of this opportunity it is impossible to answer your question.

    However, doing something to market your work is always better than doing little or nothing.

  263. Hi Ann – I was wondering, do you feel like entering shows are a good way to get exposure (especially if the likelihood of selling is small)?

    Thanks!
    Skye

  264. Melanie,

    I’m not sure if you are asking for a recommendation to an online gallery? If so, examine the terms and commission closely.

    Ann

  265. Can you recommend websites to sell photographic prints on gallery wrapped canvases and on metal? I found one called Gallery Direct today. I could also do my own website and sell these products. Thank you

  267. Hello Ann,

    I’m am trying a new direction, and so far its off to a good start. I’d like to start to ask and keep a record of testimonials to use it for promotional materials. Can you suggest how to approach a satisfied commissioner to give a testimonial?
    Thanks!

  269. Dear Ann,

    I have been enjoying reading your “ask Ann” blog. Thank you for sharing this resource in the art community. Wondering if you could help me understand how to address the differing aspect (width to height) ratios of my original art works and then offering them as framed and matted archival prints?

    Here is my situation: I am doing original encaustic art works on the following sized panels: 18″ x 24″ and 24″ x 30″. They have aspect ratios of 75% and 80%. I would like to offer them in the following frame sizes (11″ x 14″ and 18″ x 24″) with mat openings of 5.5″ x 7″ (aspect ratio 78.5%) and 9″ x 12″ (aspect ratio 75%).

    What is the best way to deal with these different ratio aspects? Once the images are proportionately reduced do you recommend slightly cropping the images either horizontally or vertically so that it fits into the mat opening??

    Thank you in advance for any guidance you can offer!

    Lisa

  271. with the live semi ars that you give it seems it would be very beneficial, both ways, to video them, and perhaps have a charge-for-view ? If you’re on the Internet you may be worldwide . what income from that it could be.
    anyway, I was just inquiring for myself. Perhaps you’re a refreshing “new” alternative to Ann Monothie or something like that.

  273. Hi Ann!
    I have a lady who for a couple of months has mentioned commissioning me to paint her son. She has my contact info and gets my email newsletter, so I am not sure what whether to wait for her to call me or to contact her. I have considered calling her to offer her a complimentary consultation as a way to get the ball rolling and to see if she is really serious. Do you think this is the way to go or is there something more effective I can do?

  274. You’re welcome. Just use a variant on your name. This is a small matter compared to clarifying your SMART goal and building your action plan.

  276. Ann,

    Thanks for all you do to help artists be successful in business.

    I’m ready to establish my fiber/mixed-media art as an LLC business, and get a domain name. Next I’ll apply for your coaching/planning services, and start an e-commerce site.

    My problem is that there are at least 200 people with the same name as mine on the Internet. When searching for my name, I get links to their Facebook pages, etc. To distinguish myself and be easier to find, I want to use a variant of my first name (which changes only one letter) along with my surname, as my business, domain, and “Artist name”. I would mention my birth name, as I have some exhibition and competition history. An internet search shows the only person with the “variant name” lived in the 1200s.

    Q 1: What are your thoughts about using a “variant name” as my business and Artist’s name?

  277. Ann,
    I have client who agreed to have a portrait unveiling at her house and she is so excited about it! Thank you! On a different note, do you think it’s necessary to have my satisfaction policy stated on my contract?

  278. What would you prefer? If you gather them at your studio you might invite others. If you do this at their home you may enroll them in inviting others. Ask what they would like to do.

  279. Let them be surprised. You can ask, “What is your budget range for an original oil painting?” Then say nothing. If there number is in your price range then offer them your pricing options. If not, then they are not qualified. Not everyone is a qualified prospect.

  280. Ann,
    How do you feel about hosting the portrait unveiling at the client’s house as opposed to my studio and how would you go about approaching them on this subject?

    Kate

  282. Hi Melanie,

    My recommendation is that you document the work flow to give to that to the patron so that their is no surprises.

    Have written terms. When you write a contract think of it as if you are going to get married and in case you have to get a divorce. Your terms should address your worst case and best case scenario.

    Ann

  283. Hi Ann,

    I love the idea of creating commissioned paintings for a targeted niche, and have one in mind. I’m currently developing my own unique artistic voice, but in the mean time I have a question. I’m terrified of being taken advantage of and the client never accepting the work I make for them. How do you ensure the commission process goes smoothly, and is enjoyable for artist and client?

  284. Hi Eric,

    That is a very broad question that is very difficult for me to answer in the space of this post. Be clear on your unique value proposition and target market. Then you can target the media that serves that tribe. Much of my press came from referrals. That is a very good place to start.

    Ann

  285. Hi Ann,

    I am a Gilded Age of New York Artist, I specialize in the time period of 1880-1910. I illustrate the buildings, people and street scenes of this historic period. I have had much success lately as I have had many shows that have sold art and a piece being sold in CB2 and a A-list celebrity recently acquired a illustration of mine and I received a lovely note from that person. So things are good but I am trying to get to the next level. Getting press and my name known is a very difficult endeavor. I am running against a wall. I have sent out cards to news agencies about my art and how it ties in with NYCs history and also emailed lots of reporters. I was wondering if you could offer any tips for trying to get my art seen and my name known.

    Thank you .

    Eric

  286. Michelle,

    I recommend my course. I don’t know of anyone else who is actually a successful artist and is teaching from that perspective,

    I will be rolling out webinars in the future so please stay tuned.

    Ann

  288. Hi Ann,

    I have been following your blog for almost a year and I wanted to thank you for creating the business of art discussion – how I wish I had this information when I was an art student back in the 80’s.

    I am a graphic designer and although I enjoy what I do I am expanding to represent professional artists and help them thrive. Could recommend a particular course or seminar that you teach that could help me get started with my new venture. I am located in Toronto so the Telephone meetings do appeal to me. I also started reading the Blue Ocean Strategy.
    Thank you,
    Michelle

  289. I am a jeweler and was wondering if your program is applicable to commerce based art like jewelry or is it just for fine painting?
    Thank you very much.

  291. An Advisory Board can be paid or unpaid. They are group of people that you have a relationship with and whose advice you trust. Very simple.

  292. My first question was what if that artist you admire is out of town, but you did mention to write a letter or make a phone call. I would imagine a letter would be the first best approach?

    I find it interesting you suggest a “board of Advisors” which I’ve seen mentioned numerous times before. Would you be willing to elaborate on the make up of what a good board of advisors consist of? Are they more business advisors, artistic advisors, paid, not paid, if you will?

  293. Each business owner must set their company’s own terms.

    How will your business benefit from accommodating him?

    Will he buy more art or not likely?

    My terms do not allow for returns. All sales are final.

  294. Well, I’m pretty new to the business side of things (especially a couple years ago when I sold this painting) so I don’t believe I discussed that with him. Now I know. Anyway, I would be willing to accept it back if he can’t find a home for it, but I would want to do a consignment-type deal I suppose. I just don’t know if there’s certain standards in the business in cases like this, or what’s fair (such as a % the client would receive from a consignment or other terms I should include).

    Thanks,
    Micah

  295. What are your business terms? Do you accept returns or are all sales final? Did you state these terms verbally or in writing?

  296. Hi Ann,

    One of my old buyers recently sent me this email (below). I have no experience with this, any suggestions? I hate to leave it with him if it’s just going to sit in his garage. If I have him ship it back to me and I am able to sell it again, what sort of return would he receive? (I originally sold it to him for $500 but my prices have since gone up so I would probably price it around $750 if I accept it back) Thanks for any input.

    “HI Micah,
    I have enjoyed the painting very much. Unfortunately I have moved and try as I might I cannot use your beautiful work in my new small home. I have it wrapped in plastic. The colors and subject do not match the new surroundings. I am not sure if there are any options as I hate to see it gather dust in the garage. I think it is a masterpiece. It seems some of your newer work is less anatomical with different color tones.
    Any thoughts or suggestions so your work is not wasted. Will you accept it back on consignment with a division of results or any other idea?
    Thank you so much,”

  297. Hi Ann!

    I’d like to ask you where I can find some good samples of contracts – can you suggest something? I am starting to get some commissions and I’m not quite sure how to word a contract about deposits, balances due, returns (as in not an option), etc.

    Thank you!
    Mary Lonergan

  298. Ann, I did a painting of a famous music celebrity, “King of Funk” he signed it and doodled all over the bottom of the painting. (a bunch of dogs) I have a few interested buyers but I was told that I could not sell it or make copies of it because the music celebrity doodled on it, I talked to an artist lawyer, he told me that I needed a written permission from him. I called the music celeb’s manager and spoke to him. I asked him if he can write me a letter stating that I can sell the painting or make copies. The manager told me that the painting is mine because the photograph that I used for my painting was not theirs. The photograph was from an advertisement for ear phones in a magazine and that the doodles were a part of his signature. Since then, I have made an identical copy of it and sent it to the music celeb. Please, what are your thoughts on this?
    Someone suggested that I paint over the dogs and then I can sell it?
    Esther

  299. If you are “displaying” your work there is no need for a licensing agreement to “reproduce” the work.

    Regarding selling prints versus originals, ask about the sales history of this venue. How much art have they sold, what type of art, originals or reproductions, and at what price points?

  300. Ann,
    I’m planning to attend and display my artwork at the Koi Show in San Diego, next month. Is it necessary to have a business or selling license to sell my artwork? This is my first Koi Show. I’m bringing ten pieces, 2-oils (24×30),1-watercolor framed (22×30) and 6-watercolor (9×12). My question, is it better to sell prints of my work so I can sell the prints at a lower cost. What’s the best way to approach this? I talked to the Coordinator for the Koi Show and he said I didn’t need a selling license, being that it is my first show.
    Esther

  303. I would recommend first selling your work on your own eCommerce site before Ebay.

    And completing a business and marketing plan in place where you have
    -identified your market
    -defined your unique selling proposition
    -and outlined your prices.

    Do this first before you put much effort into Ebay.

  304. Hi Ann,
    I’m trying to sell my work on Ebay. I heard some say to start really low and some higher. I don’t want to sell myself short either and not look like I’m running a starving artist sale either. Any thoughts would be great, thanks for your time.
    ps-need an assistant?

    Blessings,
    Josh

  306. Hi Ann,
    Are you willing to share your original Marketing Partner Business Plan that you used when you first hooked up with the Napa wineries? I am working on creating my own marketing partner relationships and would love to see details of how you worked that out with them… (For example, did you loan them your paintings to display with your cards nearby, or did they buy your paintings? Did you give the business a percentage on commission orders you got through their location?)

    Second question: what is the price range for your CUSTOM commissions, and why do you not list these prices or at least a starting point on your website?

    Thanks so much! I am learning a lot from you and your website!

    Gratefully,
    Kris

  307. Hi Jacklin,

    I don’t deliver any results. It’s completely up to my clients. What I do deliver is the my insights and shortcuts that can save countless dollars, energy, and time. That is as specific as I can be and remain honest.

    Coaching is available by application. You can find more details here.
    https://artistswhothrive.com/get-coached/

    I recommend that you start by booking a consultation.
    https://artistswhothrive.com/as-needed-consultations/

    Consultations can be booked here. Pricing details can also be found here.
    https://artistswhothrive.com/book-services

    Cheers,

    Ann

  308. Ann,

    Hi, I hope you are having a great day.
    I am an artist. I would like to be able to show and to sell my work.

    How much do you charge for your coaching services?
    What do your services include exactly?
    What results have other artists experienced given your coaching? What results can you deliver?

    Thanks for your answers,

    Jacklin Gharibian
    Lake Balboa CA
    818 514 6132

  310. Hi Michaelle,

    Artists Who THRIVE is about the business and marketing aspects of art after one has found their voice. I think that The Artist’s Way is an excellent place to help you do this.

    You’re on the right track.

    Ann

  311. Hi again – I do have an art question after all-
    I graduated from college in 1988 in graphic design, but only stayed in that industry for a short while. I ended up working in a gallery for almost 10 years, then for an interior designer, then becoming a designer myself and painting houses, doing high end finishes, faux, plaster, and had a very successful business for 12 years. After the construction market slowed, and getting married and traveling a bunch, I sort of let my business dissolve, which is ok, because schlepping scaffolding is getting harder physically as I get older. Now I have the time to devote to fine art for the first time in my life, and have finally started painting. I have fine art background and know how to do a lot of things, but being so use to production art, I often get stuck for inspiration on what I want to create. I’m so use to doing things for other people, when it’s left to me, I’m a little bewildered. I love encaustic and know that is where I want to focus, have taken a couple workshops, and my subject matter has been largely experimental, doing all the compulsory things like landscapes, florals, seascapes, etc, I guess I’m trying to ‘get them out of the way’ so I can find my own voice in there somewhere. I’ve heard ‘do what you know’, which would be sailing and the sea as a big inspiration, but do you have any advice for how to develop a direction? I’m very familiar with a gallery perspective in representing an artist, and know how helpful it is for them to have consistency. Painting in ‘series’ format and so forth is helpful in marketing. I just have so dang many ideas, I don’t know where to start. And burn out of an idea when it doesn’t execute well, which has been a lot of my work as I’m learning the challenges of the medium. I’m trying not to be a harsh critic, and devote to ‘creating’ and playing and making it fun. But still feel stuck, a bit lost on what I want to say as an artist. Do you hear this a lot? Any ideas? I’m going to listen to Artist’s Way audiobook tomorrow for starters… Thanks for you help and your great site. I’ll keep reading! :-) All the best to you –
    Michaelle

  312. Hi Ann – I’m just now starting to read through your site and really enjoying it. Thank you! Just a note, I found a couple of typos I’m guessing you may want to know about? I know I would. No biggie, just thought I’d mention:

    In the inspiration category of articles:
    We all know what that leads to, a big heap of nothing. Rather then waist anymore time, (should be ‘waste’)
    and the Sophistifunk article mentions celebrities ‘dawning’, should be ‘donning’.

    Looking forward to reading more – great content, very helpful information. I’m just starting painting, and your blog a few weeks ago really helped me stay focused. Haven’t stopped!

  313. Hi Ann, I just recieved your newsletter for October, with the beautiful picture of the clown on top. My question is can I use that picture or is it copyrighted? I would like to use it to practice drawing from a photo. thanks

  318. Hi Ann!
    When you ask for referrals from clients, do you request that they contact the person and on your behalf? Or do you get the contact information and reach out to them yourself?

    Thanks!
    Kate

  320. Hi Ann,

    Could you please let me know the services you use for:
    the e-commerce portion of your website,
    electronic collection of money for purchases
    packaging and mailing of pieces and how you insure them
    if delivery is part of the price nationally
    and if there are additional charges for delivery internationally

    Thank you for all the good thoughts you’re sending my way. Working with you has been an inspiration, a precious gift, a value beyond measure. You are a jewel, both as a talent and a coach. I look forward to our continuation on the other side of “my transition”.

    Cheers,
    Susan

  321. Yes. Just like any sales transaction for your small business you should provide a sales receipt.

    I would recommend stating clearly on your sales receipts that ” Your name ©. All rights reserved. Reproduction, of any kind, is prohibited by US and International Copyright law.”

  322. Hi Ann,

    Do you give a sales receipt of some sort when someone buys an original painting or print? Is this necessary? If yes, should the receipt state that all rights to the image remain with the artist?

  324. Hi Ann
    I have just found the Artists Who THRIVE website, and it is fantastic!!! Do you have examples of your ecommerce / website solutions that can be previewed?
    Kind Regards
    Alex

  325. Hi Susan,

    You’ll continue to receive weekly Artists Who THRIVE email tips.

    As long as my Monday schedule permits we can continue coaching.

    I’m sending beams of green healing light to you and wishing you a very speedy recovery.

    Cheers,

    Ann

  326. Ann,

    Can I continue to receive your wonderful weekly “artist tips” e-mails after our current consulting contract comes to an end?
    Coaching is a SMART thing to do on an ongoing basis. I’m interested in continuing to work with you on the other side of my surgery and “transition”. Depending on your schedule, I truly hope this will be possible.

    Best regards,
    Susan

  328. Ann,

    Hat’s off to you! I am busying reading several of your book list recommendations & restructuring my objectives for kellyannart.com, art & design consulting. My target is the the luxury hotel & resort market in product management of luxury outdoor furniture, cabanas & umbrellas. I am looking at Janus et Cie as a client. A subtle, tasteful design motif to this line seasonally is my vision.

    Please provide your consulting Questionarie & fee structure. Pleasure to make your acquaintance. It’s inspiring to review your work ethics & practice. To your continued success. My current website needs an ecommerce shift. The SEO & content is current & very art world specific. I am addressing ecommerce now.

    Kind Regards, Kellyann Gilson Lyman

  329. Hi Teri,

    I’m not a fan of these sites. It’s kind of like a swap meet.

    Your better to have your own online eCommerce site, set your terms, set yourself apart and maintain control.

    Note, you are judged by the company you keep.

    Cheers,

    Ann

  330. Hi Ann,
    I have recently gotten my website “e-commerce” ready, and I have a fabulous and local giclee printer that I’ve worked with for years and he’s ready to supply my orders. Today I received an email referring me to an artist sales site ( https://artistwebsites.com/tourartistwebsites/how-much.html ) that does it all and markets world wide through Fine Art America.com. Do you think these sites are a valuable tool or will they devalue my work ( as the prices seem to average lower than on my site- ie. 3 X printer cost).

    If this does seem like a worthy venue, do you have any suggestions on how I might best keep both sites?

    Thanks, Ann~
    Teri

  331. Hi Nataliya,

    1. Are you “lending” or “leasing” your art for a film?
    2. Commissions range from 10% to 60%, you’ll need to negotiate this and get all of the terms in writing.

    Ann

  333. I’m wanting to know how I can get my work “out there” and possibly sell it.I’m not sure how you would/could categorize my work?It strongly can be associated to “illustrations with themes” with multiple influences.I’m happy to show you what I have and you are free to look on my FB page using my address to view it.I find there are very few galleries or establishments where I can show my work.Many require a minimum number of prints and that they have to be framed or that to take part in a show a large sum is required and you need to have an established studio.I’ve little to no money (your text book starving artist/student),and I don’t work quickly on my illustrations.I just don’t get to sit down and work on them whenever I feel like it.Getting my illustrations turned to giclees isn’t cheap either,nor is framing.I’m out approximentally $300.00 between getting an illustration scaned/digitized and framed.I will not sell oiriginals.I’ll never get the money I want for it and I refuse “to give away” my work.Especially originals.I’ve given enough of the giclees away to friends and family already.I think I price my giclee prints competetively.I’m not asking for a arm,leg or vital organ as compensation.I’m not famous,and I’m not really looking for fame,but a forum where I can display and sell my work.I just am not good about persuing that.I thought about an agent,but finding good ones are few and far between.I also question if an agent will actually do the publicity work that would warrant their high % they take from selling my work?I suppose that depends on how good they are and how much of my prints sell?I’m seeking help/advice from an experienced artist who has seasoned experience with this and welcome an e-mail/response.

  334. Hello Ann,

    1. I am considering lending some of my artwork for a film and would like to insure my art work agains damage, theft, ect. Can you suggest a place to start?

    2. I would like to reserve more of my energy and time for my creative practice and am considering hiring a specific individual, on a commission basis, to represent me and assist me with negotiating, promoting, and other sales related duties. Do you have any suggestions for a fair and yet motivating commission structure?

  336. Hi Kate,

    It’s entirely up to you. Designer’s discounts on furniture and fixtures range from 10%-20%.
    Art consultant’s take 30%-35%. And of course galleries take 50%-60%.

    I offer qualified designers a 30% commission on reproductions and a 10% finder’s fee on my originals.

    Hope this helps!

    Ann

  337. Ann,
    Right. Sorry I wasn’t clear. I like the idea of giving designers a special price on art work, the same way that they get discounts on furniture. How do you determine what that special price should be?

    Thanks,
    Kate

  338. Thank you Kate. I’m glad that you have benefited.

    I’m not quite sure I understand your question. A “commission” is a percentage of the sale price.

  339. Ann,
    I have been part of the Artists Who Thrive Community for a while now and have benefited a lot from it. Thanks you for the work that you do. I am a portrait artist and I also paint originals and thought it would be a
    good idea to partner with some of the designers in my area. I was wondering what sort of “special price” you give to designers. Is it better to give them a commission or a certain percentage of the price of the work? I
    would appreciate your help.

    Kate

  341. Thanks for your reply to my last query – I’m now investigating Facebook! I’m painting as much as I can, I have one small exhibit in Berkeley and another on the way, and I’m taking other classes in social networking for small businesses through SBDC. What a marvellous free resource, and I continue to learn and grow as an artist and as a self-employed businesswoman!

    On the challenging side, even though I’ve been an painter for most of my life, I’m 60 years old with bad arthritis, was laid off from my Art Director job of 31 years a year and a half ago, and I also have a 90-year old father who’s still living in his house alone and is a constant worry. Ah, life…

    BUT – Today got your Do Not Give Up email, and it was like a perfect message from the blue, as it were!! I’m not especially depressed or gloomy, just very tired – but reading about Santa and her challenges, and especially that French proverb about how “one can go a long way after one is tired” made me laugh out loud, and gave me new energy to keep pushing the boundaries, and to pace myself to keep my energy up.

    You are a constant source of inspiration – Thank you!

    Lisa H. Baker

  342. Lisa,

    I’m so glad that you have been learning.

    I would encourage you to look at it this way. If you are going to have a website you might as well have an eCommerce site. Why? Because having a website is like have a store without a cash register. Get your store a cash register.

    You can use several strategies then to drive traffic to your eCommerce site. They are not all that complicated. You can start with:
    1. email marketing
    2. Face Book
    3. Twitter
    4. tell people you meet in person that they can now shop online

  343. Hi Ann: I’ve been to three of your Artists Who Thrive seminars, and I’ve learned a LOT. I have been a painter for decades, and my pieces sell well locally and in the form of greeting cards in gift and bookstores in the East Bay. I have a pretty good unique value proposition, and I use it to market my mysterious, romantic, twilight, mostly Bay Area “secret” landscapes. Until I figured out what kind of website I wanted, though, I’ve been keeping only an artist blog to keep my collectors updated on my work and my name out there. I am now finally considering an e-commerce site.

    My question is this: Even if you have a terrific, well designed and easy to navigate e-commerce website, how do you get people to seek it out and buy from it? Is it necessary to have extensive media coverage, gallery credits and a large base of collectors to have a website that will sell art on a regular basis?

  345. Hi Michele,

    I caution you to consider why you want to work with someone who:
    1. clearly has no problem taking what is not theirs
    2. falsley claims ignorance
    3. does not do what they said they were going to do start to remedy their unlawful infringement

    You state you are a fine artist but your intellectual property is being used as commercial illustration. Which type of business are you building?

    That said. I recommend the Graphic Design Guild’s Annual Publication for guidance on pricing and contracts.

    Be careful who you get in bed with in business.

    Good luck,

    Ann

  347. Dear Ann, My gallery manager sold a painting 9 years ago for $6,200. The owner was provided with a certificate of authenticity at the time. 6 months ago on a whim I went to the buyer’s business website and happened upon my image being used on a wine box as part of their product line. I called the business with a friendly non-confrontational attitude to a) help them understand that the artist retains the intellectual property rights and that a settlement should be discussed, and b) suggest some ideas for collaboration. In an email the buyer claimed ignorance of the usage rights issue but was apologetic about the misunderstanding and agreed that it was used without permission. She offered to forward a one-time use of rights agreement template that she said she has used with other artists (this suggests that she in fact may be aware of the usage issue). We did not agree on a price at the time. We are both interested in collaborating on other images for a product line and therefore I would prefer to settle on a reasonable fee rather than demand the high end of the range and certainly would not request triple damages as has been suggested to me by a copyright attorney.
    My question is, what are the factors in determining a one-time usage fee (i.e. original sale price, past sales of her product, the fact that i would like to continue the relationship, etc) and should I propose a $ amount or allow her to put a number on the table first? As a fine art painter I know how to price originals but am not familiar with how illustrators price their work for commercial use.
    I am about to send a follow up since she has not sent the agreement and it has been 5 months. I realize that I should have followed up sooner and may have enabled her procrastination but want to close this transaction soon and want to determine if she is indeed being genuine about the use of additional images. Thanks for your advice.
    Michele

  348. Hi Ann,

    I was in your lecture today at Cabrillo Collage and was the landscape designer who stood up in front of the room with you – thank you for all your help!!

    You asked me to email you about information on networking, but I do not see an email address on your site.

    It was a good two hour spent today – thanks again
    Laura

  350. I would love to read a post where you discuss your own techniques of time management, including burnout and inspiration time. How creatives and solo-preneurs create their days, schedules, work and lives is fascinating, and I am sure your post would be, as well. Thank you for all you offer to the world.

  351. Hi Tareesha,

    I think the benefits are similar to a competitive athlete working with a trainer. The trainer provides experience, perspective, and accountability that can help you advance faster than you could on your own.

    For my clients the advantage is that they can avoid enduring some of the expensive mistakes that I made, saving them time, money, and frustration.

    That said. I don’t work with everyone. In order for the relationship to be productive the artist has to be motivated, among other things.

    Cheers,

    Ann

  353. Hi Pixie,

    Many artist clients will entertain negative thoughts that are based on their results. Past results are not necessarily an indication of future results, particularly if you change your strategy, improve your game.

    Artists who thrive change their results by changing their approach to marketing their art when the market changes. The market changed, many business did not respond to it, and they paid the price.

    Ann

  354. After our first coaching session I was surprised to learn that sales for luxury items were actually up in 2010. I confirmed art sales here: https://www.christies.com/about/press-center/releases/pressrelease.aspx?pressreleaseid=4522
    It is difficult to transfer that information to my own business mind–because of all the gloom and doom everyone has been saying over the last year–but the above link is proof supporting what you said. I like your metaphor of the “tape player” and to erase the negative and replace it with the positive.

  355. Thank you Patrice.

    I recommend doing promotion of this event and a system of follow up withe the contacts you make. Maintain an “opt in” system for emails.

    Hope this helps.

    Good luck!

    Ann

  356. Hi Ann

    LOVE the website and information. I’m venturing out to set up a booth at two events primarily for exposure, but also with sales objectives. Wanted to get some basic pointers from you. I sell my own watercolors, giclee prints and notecards of my work (3 price lines) to a tight niche – rowers, and I am setting up indoor booths at two large indoor rowing competitions. I have my merchant account, easels for original pieces, some clear displays for the notecards and small prints, and a small bin. I’ll make sure I capture names and email addresses and have prices clearly marked? Any other advice for this type of venue – its new to me! Thanks!

  357. 1. You can make your own Certificate of Authenticity. It establishes the provenance, from the French provenir, “to come from”, means the origin, or the source of something, or the history of the ownership of a print.
    2. I believe that you should do everything professionally. If you are not a professional photographer consult one who specializes in fine art photography.

  358. Hello Ann,
    Two questions if I may:

    1.I was looking at a printing company to make prints and I saw the option of getting a Certificate of Authenticity for an extra $9 for each print. What does a Certificate of Authenticity really certify and how does it add value to the art buyer?

    2. Photographer vs Photography equipment and workshops?
    I don’t have quality photographer equipment and I don’t have a professional background in photography but since I plan on making artwork while traveling I think it may be a good idea to take professional photos of my work on the spot. So I’m not sure what would be a better investment, hiring a photographer every time I need to take pictures of my work, or getting the equipment and taking a few workshops to learn to do it myself. What is you recommendation?

  359. Hi Josh,

    I don’t know have any resources for building aps but I’m sure that there are many.

    That said. I think that you might have the cart before the horse.

    I would recommend first launching a quality eCommerce site versus maintaining just a website or blog. The goal is to drive traffic to your site but once they get there you want them to buy one of your paintings immediately.

    Without an eCommerce solution is like running a store without a cash register.

    I hope this helps!

    Cheers,

    Ann

  360. Hi Ann,
    I’m into learning new, and valuable techniques as an ambitious landscape painter. One thing I came across was the idea of using an I-phone app to help promote your site. Do you think this is a good option of artists and if so, do you know anyone you would recommend to design them?

    Thanks!

    Josh-

  361. Hi Teri,

    Of course I am not an intellectual property attorney and this does not constitute legal advise. But!

    Your ownership of your intellectual property is not up for debate. It belongs to you and you alone.

    Too many creatives, and therefore, too many licensees do not understand that this is United States and international law.

    You may charge whatever you see fit for each specific use. I would not offer unlimited use.

    You can find some pricing guidance and standard licensing contracts here:

    https://www.graphicartistsguild.org/handbook/

    Thank you for sharing this lesson. I hope it can save others some grief.

    Do not give away your property for your sake and for the sake of all of the artists who have to deal with this issue.

    And remember, no one is doing you a favor by using your property without your agreement and your compensation.

    Good luck!

    Ann

  362. Hi Ann,

    I am just starting to seriously pursue promoting and selling reproductions of my work, but of course, before i have investigated copy writing, licensing, etc.
    I did just read your article which will set me on a good path going forward, but i have now found myself in a potential sticky spot with a long term client/ restaurateur. Over the last several years I have created several custom murals on canvas for her restaurants, including an interpretation of her logo (created by someone else), Yesterday she explained her future plans of using one of the pieces as the menu cover, a to-be-published cookbook cover, and the logo piece as a wine label. These pieces were all created without a contact or anything specifying the restriction of her usage of the images or my potential compensation for that.
    With that said, and the fact that they were created specifically for her (one with her design), do I have any rights to even have a conversation with her about being paid for her ‘master plan’; and if so, how do I calculate a figure?
    I am very excited about her creating her identity around my paintings and want this to be amicable, though I know she will debate this concept of them being ‘mine’ and not ‘hers’.
    I also do portraits, and will be doing one of her in the near future that I’m SURE she will want to reproduce, and that seems like an even grayer area since it is her image.
    I would greatly appreciate any insight or advice you might have on these issues (outside of the fact that I’m an idiot for working without a contract..I’m aware!)
    thank you,
    Teri

  363. Hi Tom,

    Since you’ve just launched this venture, and you are offering work at “fair prices”, why are would you want to discount?

    Ann

  364. Hi Ann,

    I read your post “Should I Discount My Fine Art” in Entrepreneur The Arts and had a question for you. The post was addressed to an artist (I believe) and essentially cautioned that since original fine art is a luxury item, to discount it amounts to shooting yourself in the foot. “Build your brand. Don’t discount it.”

    So here’s the question: Do you feel this is true for online art galleries too? Case in point: We’ve just launched an e-commerce website (www.hungarianartmastersgallery.com) that is selling my family’s large collection of Hungarian fine art. We want and need to raise awareness and access to this niche in the collector market and we’re offering the art at its auction fair market value, based on independent appraisal. Since we sell exclusively online, there’s no retail overhead, mark-ups, middleman costs or auction buyer’s premiums added on. We maintain a range of offerings, at different price points, and our unique value proposition and approach to marketing and brand building is to offer international collectors investment-grade Hungarian masterworks at savings of 50% or more below retail gallery prices for comparable works.

    Do you consider selling fine art in the secondary market, online, and at auction fair market value (without retail “brick and mortar” overhead added on) to be harmful “discounting”?

    Thank you for your thoughts and kind consideration.

    Sincerely,

    Tom Schwartz

  365. 1. Your talking about selling commissioned work. This is the basis for my business. You are in charge. Outline your terms and the proposed process in writing and show examples of your existing work.
    2. If you offer a wide price range you help ensure that more people can afford your work. Note that art is a luxury item, yet most artists price their work too low.
    3. Use your current prices as a basis. Appraise and broaden them.
    4. Always study your market. Examine patterns and pay close attention to their world view.

  366. Hello Ann,
    Four questions if I may:

    1. How can I plan to sell work I haven’t yet made (how to set expectations that I will enjoy and be able to fulfill) ?
    2. How can I be sure that my targeted tribe will be able to afford the kind of work I want to make?
    3. How can I price the work I haven’t made yet?
    4. How do I keep track of patterns that I notice as I begin to identify my tribe/target market?

  367. Hi Nataliya,

    So that it IS clear and honest it’s best that it come straight from you. You don’t need an example.

    What is it that you want to accomplish? Why? What is it that you value. Besides yourself, who will this serve?

    Ann

  368. Hello Ann,

    Can you give a suggestion on how to assure that a mission statement is not only attractive, clear and short, but also true and honest?

  369. Hi Andrea,

    I work with a range of artists who have various level of professional experience.

    So it’s a really matter of commitment. Are you committed to the idea being in business? That’s the question I would ask.

    If you’re interested in applying for coaching we can send you the application.

    Cheers,

    Ann

  370. HI Ann, my question is this: , and what’s the best time to start a coaching program? I’m a new photographer and have spent a couple of years in a local camera club and taking classes, and have gotten to the point where I’ve been part of a couple of group shows at local galleries. Am I selling stuff? Not really. Do I know who I am as an artist yet? Still discovering. Do I know who my tribe is? not yet.

    What do I do next???

  372. Hi Ann-
    Your blog posts are consistent and poignant. You have great depth in your website and the other media that you send out. You have a strong output of painting. You show up in a very present way as a coach.

    Do you have any overwhelmed, “holy-crap-this is too much,” moments? If so, do you have any thoughts on how to reset and refocus so as not to lose too much time to monkey mind.

    If not…well… congrats on your lack of neurosis or self-doubt. When you write that book, I’ll buy two.

    To be clear, the self doubt isn’t about the creativity, but the amount of “to-do’s” it takes to get the work AND the work around the work off the ground.

    D

  373. great question!

    Over 30% of my sales comes directly from my eCommerce site. These are sales that can occur when I’m sleeping and to people I’ve never met. I have a worldwide retail presence 24/7.

    It is critical and too many artists are missing sales because they don’t have an effective eCommerce site and online marketing strategies.

    And I have never had to reshape my work to what I guess the market will like.

    Let me put it this way. If you show your work online and talk about it online but you do not have an eCommerce site, then it’s like having a store without a cash register. It’s that simple.

  374. HI Ann,
    Nice idea writing about artists issue, through questions.
    In the past 3 years, I’ve worked very diligently on-line blogging and keeping my e-newsletters coming, plus a current work portfolio. I participate in many art shows locally, and help other organizations through art donations. What I seemed to have learned, the most about my art career and current sales has been learned on ebay, selling my art directly to collectors, and let my customers decide on pricing…no high reserves, no reserves at all. Takes a bit of courage to see some art sell for less than what I had in mind, but through careful work, my prices improve.

    My question is the artist’s website as important today, considering other visible online e-mail and blog servcies, like WordPress etc? I am tunning into more collectors on some of the newer mediia outlets and by selling on ebay. I’m learning how to develop more art that is the kind of art people appreciate and are willing to buy, and by increasing my sales and developing a pull for my work, I work harder and in that process, learn not only wiser use of my time, but learn and paint more beautiful art.

    Have a good day.

    Jimmy Springett-wildlife artist

  375. Isn’t it great! I love knowing that I should be a heretic. I always was and now I have no reservations. I’m quite sure I was burned at the stake as a witch in a former life.

  376. Almost done “listening/reading” the audiobook of Tribes. Absolutely great. Standout thought from today’s listen: “Being charismatic does not make you a leader. Being a leader makes you charismatic.”

  379. Just use a spreadsheet with the following colmnns:
    Unique number
    Title
    Medium
    Date created
    Series title
    Size
    Owner if sold
    Current price
    Price sold
    Location if not sold

  381. Rather than sending this announcement to a random audience I would send it to (targeted) and likely prospects by working with stylists or plastic surgeons. Involve women who you could convert to clientele.

  382. Hi Ann,

    I’m wondering if this announcement says what I need it to say?

    Local Clothing Designer seeks Focus Group Participants

    I’m looking for a number of women to meet and confer on fit issues. Participants must have large bust and small waist measurements, and fit difficulties. We’ll gather for two hours in Berkeley and discuss problems, solutions and desires. A small compensation will be offered.

    Please reply to [email protected] with e-mail and phone contact information. Date options are:
    December 11th, 12th, 18th, 19th. Please indicate morning, afternoon or evening preference.

    Thanks for your interest. Will you please forward this announcement to other women who may like to attend?

    Julie Browne
    Clothing Creator
    [email protected]

  385. The book says CEO, but then I wouldn’t be able to get an in-person meeting with them, unless I traveled to where they are. Doesn’t each office operate separately from the parent headquarters?

  387. Hi Ann,

    I’m working on my prospect list, and I have a question about large interior design and architecture firms. Should my prospect be the CEO of the entire firm, or the managing director of the local office?

    Best,
    Cassie

  389. Brenda,

    Unless you can really see a difference, use the least expensive. If you haven’t mastered painting yet, you are wasting your money on expensive supplies. And if they are expensive it make the painting too precious and that can be restrictive.

    Find your unique voice and master your craft before you reproduce anything.

    Focus on developing your work. You don’t need to give anything away. Offer a broad price range.

    Make sense?

    Ann

  390. Hi Ann,
    Thank you for generously sharing your expertise and time in answering these questions.
    I’m just starting my art journey.
    I have 3 questions:
    Do I splash out and buy the best canvas/materials available or
    just the best I can afford and price accordingly, working towards the best materials as I grow?
    &
    What is your opinion about limited edition prints vs just open editions? Do I offer both? Or just one over the other?
    & finally I agree with your stance against discounting art
    What other ‘specials’ can I offer besides complementary shipping?

    Thanks muchly for any help with these Ann!

    Brenda

  392. Hello Ann,

    After yesterday’s seminar on Marketing Strategies for Artists, I realized how important it is to leave a mailing list subscription option not only during my open studio events, but also on my website. Moreover, rather then just collecting emails, I also want take that opportunity to gain more information about the demographic and psychographic profiles of people who express interest in my work. Can you suggest the most essential information fields to ask for from my visitors/current and potential collectors?

  393. This is a really great site and opportunity to share ideas!
    I’ve been at it for decades (am age 62 and just getting started on a new page in life).
    So you’d think I’d know it all by now. Nope. I’ve already learned a ton more from this!
    I’m both a creative writer and artist, and have had some professional success over the years.
    But like Ann, got into the business world (for longer than 7 years!) and put it aside.
    Now I’m doing my creative art and writing on my web site called https://www.fairies-secrets.com —
    soon to link with the online gallery I’m making for my art work, & this info here has been so valuable.
    Like, I’m going to make my web site a little more upscale and elegant.
    I’m already getting lots of traffic to that site, so am ready to do the gallery now.
    I do have a few things to share — some great books I’ve happened upon over the years.
    For those interested in licensing and marketing their work — here are some ideas too:
    “2010 Artist’s & Graphic Designer’s Market” – tells who buys and publishes what; comes out yearly.
    “Licensing Art & Design” by Caryn R. Leland
    “Art Licensing 101” by Michael Woodward
    “Small Business Operator” by Bernard B. Kamoroff, CPA – fabulous easy guidebook with loads of tips.
    Thanks for this web site, Ann!

  394. Hi Suzanne,

    I have, or I’m currently working with, a range of creative professionals, including; painters, glass artists, jewelers, illustrators, photographers, mixed media artists, musicians, and interior designers.

    I hope to see you there.

    Cheers,

    Ann

  395. Hi Ann,

    I learned that you have an upcoming lecture in Alameda. I wanted to find out if this will be geared specifically towards fine artists, or if the marketing strategies you will be presenting would apply to other creative professions? I am an interior designer with more artistic inclination than marketing savvy. I would like to attend if the strategies you’ll discuss would be relevant to me.

    Thanks!

    Suzanne

  396. Ann, I created this project because I want to help the artist movement…How about this?

    AMN 1 page summary.

    Welcome to AMN (art and music news), the iptv/broadcast television/potential CNN of the arts.

    The 24/7 file based broadcast television network will feature an indie film and concert every night, a fully staffed news room airing 4 half-hour broadcasts of art news daily. There will be shows on everything from dance, theatre, entertainment contracts, filmmaking techniques, writer’s block, and kids beyond crayons to tech talk (where art and technology meet).

    AMN will empower all independent artists enabling them to support themselves financially and satisfy their creative calling all without living well below the poverty line.
    The AMN network will organize the entire independent artist community by uniting them all on one network.

    I believe that if one wants to change the world for the better then the first step would be to empower teachers and the second step, empower artist.

    It is my calling to empower all artists and I will do this (with your help) by creating an infrastructure (Global) that will help all artists financially support themselves via the AMN website.

    I also believe artists are the mental health keepers of society.

    Music, paintings, poetry, sculptures and literature are triggers that evoke memories and reflections of events in our lives. If these reference points are removed from our lives (i.e. no art) I believe the world would be in chaos.

    Also, here’s some press on the iptv/broadcast television project.
    AMN (The CNN of the Arts World).

    Here’s a link to the Cover Story in Cine Source Magazine
    https://cinesourcemagazine.com/index.php?/site/comments/soundman_starts_arts_channel

    More press on Sister project (which will implement new technology). Scroll down to January 28th to read the full article
    https://sfdigifilm.wordpress.com/

    Both projects will have a regional plus launch…Entire Bay Area, L.A. N.Y. and Austin. Fan out to National from there.

    Also here’s my film/industry credits: https://www.imdb.com/name/nm2069823/

    Thanks,
    Darcel Walker
    More than audio. More than video. More than you’d expect.

    Darcel Walker Phone:
    [email protected] Fax:

    https://funkytiki.com

  397. Heard about this site from my friend. He pointed me here and told me I’d find what I need. He was right! I got all the questions I had, answered. Didn’t even take long to find it. Love the fact that you made it so easy for people like me. More power

  399. Ann,
    Recently I visited an art festival put on by a highly regarded producer. I talked with three artists who skip the “giclee process” of printing their pieces and do it their self with your basic home computor printers such as HP. What do you think about “Giclee” vs. personally printed artwork?

    Mike Tate

  401. Ann,

    I have recently discovered your site, and have found it to be very refreshing.

    I am wondering if you see nay essential differences in online marketing of digital art (such as photography) as opposed to singular works, such as paintings.

    Also, do you think it’s critical to have a custom-built e-commerce site, or am I lickely to have just as much (or more) success selling on a third party site, like imagekind, where I can set up a branded storefront?

    Thanks for your comments.

    Jeff

  403. Hi Ann,

    I do tend to think of every possibility! But there are hundreds of people who want to receive announcements about my events, and don’t want to receive a monthly newsletter.

    I talked to tech support at iContact this morning. There are two ways to accomplish this — multiple lists, or segments within a list. Each has it pros and cons. Multiple lists means more contacts, because some people will be on more than one list. And you’re paying by the number of contacts on your lists. With multiple lists, people can subscribe and unsubscribe just to the list they want to be on.

    Segments means fields within a list that identify different interests. There can be a check box for newsletter, and another for event notify. The down side is that when people unsubscribe, they unsubscribe from the entire list, not just a segment within the list. So if someone doesn’t want the newsletter anymore, they’re also unsubscribing themselves from the event notification.

    It’s tricky, and not perfect, but I’m going to have to work with it.

    Thanks for your reply!

    Best,
    Cassandra

  404. HI Cassandra,

    I think that you might be over complimenting matters. I wouldn’t give online subscribers that many choices and I’d include my event details in the newsletter.

    Make sense?

    Ann

  405. Hi Ann,

    I’m set up now with iContact, and I’m trying to figure out how to manage my lists. I only have two of them, but there’s potential crossover. There are the people who have subscribed to receive my monthly newsletter, and the people who want to receive information about upcoming events, but don’t want the monthly newsletter. No problem keeping two lists, but how do I present this on my website, and how do I manage it? Do I have one sign up for the newsletter, and another signup for upcoming events? And what if they want to be on both lists? It looks confusing to have two different signups, and when there’s an upcoming event, they’ll receive two notifications, because event notices also go to newsletter subscribers.

    I’m sure there’s an easy solution here, but I haven’t found it yet! Thanks for any clarification you can provide on how I can go forward with this.

  407. Hi Cassandra,

    You can set it up so that you are notified, via email, when someone signs up for your email list or when they unsubscribe.

    You can also have several lists. I have lists for art collectors and a list for ArtistsWhoTHRIVE.

    It’s your data so you own it and you can export it any time. I use a .csv file.

    Hope that helps.

    Ann

  408. Hi Ann,

    I saw the other day that you recommended iContact for e-mail list management. There’s one thing that puzzles me, and I don’t see anything about it on the iContact website. If someone signs up for my e-mail list via iContact, am I notified, and do I get their e-mail address? Similarly, if they unsubscribe, am I notified of that? I’m thinking about my master database that I keep on FileMaker Pro, and how I’m going to coordinate it with iContact. Or what if I were to leave iConact and go elsewhere — could I get a copy of the current e-mail list that they have for me?

  410. Dear Ann Rea:
    Been reading the many things you have to say on your artist website, and very impressed.
    I’ve been on an artist website for more then a year now, but its like its just a place to show my
    work, write comments, maybe get some of my work on their art contests, but have not
    made one sale, and no luck on contest. Sure I’ve met some great artist on the site, made a friend or two, but thats just one of my goals. The most important is to make some sales. I unsubscribed from the
    website today. When I did this, did I loose my domain name? Any way, I need some help from
    you. I know you can be of help, and let me know what I’m doing wrong. Some of my work is on
    facebook. Where do I go from here? My domain name was, worldcolorsartstudio.com
    Does it still belong to me, or did I loose it when I unsubscribled? Sorry for so many questions. Some of
    my work is on facebook. Thanks for your help and have a nice day.
    Floyd Smith.

  411. Hi Andrea,

    I suggest that you start by creating products and or prints with your images and selling them yourself on an eCommerce site, where you have the least overhead and the widest reach.

    When you have demonstrated your value and refined your target you’ll have folks approaching you to license your work. This is what happened to me. However, I have chosen not to license my intellectual property.

    I can’t really answer a broad question about how to do online marketing in this forum because it’s a big question and it’s different for everyone. But Facebook is a very good place to start.

    Hope that helps.

    Ann

  412. Hi Ann :0)

    What do you suggest is the best way to market your work once it has an eCommerce site in place? I’ve been told that Facebook and other social networking sites are the way to go, but that just isn’t me…Any other suggestions?

    My niche is childrens illustration and my dream would be to license them on all sorts of products (clothing, room decor, toys, etc) but I feel like I’m stuck in a rut…I’ve reached out to a couple art licensing agents both who said they loved my work but couldn’t take on new artists at this time. Is an agent necessary or would you suggest I go about this another way…I don’t know who to I should contact. I genuinely feel I have a gift and that my work would be a tremendous success, but am really overwhelmed and don’t know how to make this a reality…Any suggestions are much appreciated!!! Thank you so much!

    Sincerely,
    Andrea

  414. Hi Ann,

    I just got back from Nordstrom’s and my appointment with a personal stylist there. It was fabulous! My usual shopping experience involves wandering aimlessly through dozens of stores, and not finding anything I like. My personal stylist spent 2-1/2 hours with me pulling everything from suits to pants and flowing tops to shoes. I gave her free reign, and she chose colors I never would have tried that look great on me. I bought two complete outfits that look good and make me feel confident when I’m wearing them.

    Thanks so much for the great suggestion! It was definitely worth going there.

  415. Go to Nordstroms and make an appointment with a personal stylist. It’s free.

    Tell them what the occasion is and your budget. Ask them to help you with the whole look, clothes, shoes, and accessories. Do not let them sell you on anything that you are not completely comfortable in and feel energized by wearing.

    This is an important investment. You’re interviewing in this outfit when you’re networking. And it will make you feel confident.

    Even if you don’t buy from them you will have a clear vision of current fashions that suit you best.

  416. I hope you don’t find this question to be off-topic! I’m not knowledgeable about fashion and clothes, nor am I a shopper. Can you recommend a store or a type of store where I can go to find one good outfit for business and networking meetings? What clothes and shoes should I be looking for? Thanks!

  417. I use Authorize.net as my payment gateway. The website interface is not real time and that works just fine for me.

    I’ll keep you posted on the eCommerce solution for artists.

  418. Thanks for the info, Ann. It doesn’t look like Costco offers a gateway, so I’m guessing that you process the transactions manually, through a terminal, or something similar. I’m in the same situation with my merchant account through North American Bancard. No gateway, which means I can process the transactions manually, not in real time, or use some other service, like PayPal.

    I look forward to seeing your turnkey eCommerce solution.

  419. HI Cassandra,

    I use the small business credit card processing services available through my Costco Executive membership. There may be better options but at the time I was looking this was the best I could find.

    We are developing a turn key eCommerce solution for artists so please stay tuned.

    Cheers,

    Ann

  420. Hi Ann,

    Do you have a provider that you recommend for online credit card processing — what they call a gateway?

    I’m turning my website into an e-commerce site, and am looking for gateway options. I could use PayPal for free, but it’s a little clunky. There are hundreds of other gateways available, and I’m wondering which one you use.

    Thanks!

    Best,
    Cassandra

  421. Laura,

    Sadly that question should have been answered for you before your graduated. And that is why I founded ArtistsWhoTHRIVE.

    I wish I could answer your question in the space of an email but I don’t know you or your work. So that’s why I offer one-on-one coaching by application.

    Interestingly enough, the Dean of the business school at Mills ask me to help develop the future curriculum for an MBA program for the arts.

    But I can say this. You have to start with a body of work that expresses a unique aesthetic that is yours alone.

    Does that help?

    Ann

  422. How do you start? I just graduated with my BA from Mills in Studio Art, I want only to make art as a career, but I have no idea how or where to start. How do I determine my target audience? I make natural pieces, and like to focus on textures and techniques in painting and sculpture. I like to explore universal topics and reveal the essences of our lives. I also enjoy portraiture. How do I begin, and how can I outreach to be commissioned?
    Thank You!

  423. Hi Ron,

    You are actually ahead of the game because you are a business owner and you understand the value of the E-Myth approach.

    I coach artist’s from all over the globe by phone on Mondays. I do this because I am passionate about the business of art and I plan to profile select artist clients in a book on the business and marketing of art.

    We develop their individual road map. You can learn more here and apply for an initial complimentary consultation.

    https://artistswhothrive.com/get-coached/

    Cheers,

    Ann

  424. Ann, I am a business owner (Woodworking supplies) , Fairly good artist and big fan of The E-Myth. I feel it’s time to make my art my business and would like any suggestions on how to phase out of my current business and phase into my art business? Tell me there is a road map for this, because doing it Cold Turkey is not an option my wife would understand. Thanks Ron

  425. I’ve been invited to show at my town’s wine festival in June. I’ve sold at farmers/artists markets before, but this event doesn’t strike me as the same type of potential client. Aside from great art, what would you suggest to optomize this opportunity to introduce my work to this new group.
    And thank you for sharing your artist-business insights. It is so needed!
    Best regards, Paula

  428. Hi Floyd,

    The first six of the seven common mistakes apply to your site. You do have an email sign up box. That begs the next question, what is your email marketing strategy?

    I’m guessing your website sales are relatively low?

    Until you make changes to your on-line store, your on-line sales will not change.

    Does this help?

    Ann

  429. Dear Ann. I’m a Texas artist, and have been one for more then twenty five years, and have sold some
    some of my paintings over the years. But would like to know how to make more sales. What is email marketing? And in what way does this help an artist sale more art? Have you heard of icontact.com?
    If you look at my website, what do I need to do to improve it? Do I need to have a newsletter, and would
    this bring more people in to look at my art. Would it help to get a photo myself on the site? Here in Texas, two art galleries have closed in the past year. Only the ones I know about. One of these was representing me for about a year, and the owner had to close down, and from what I can see, there were not enough people coming in to keep her open. And she was a very well known New York artist/gallery owner. For many years I’ve always wanted to get my art into an art gallery, but now see this can sometimes be a problem, because some galleries are going out of business. As a well known artist as yourself, is gallery representation the only way to go, or I’m I looking at this all wrong. As for me, having some of my art in a gallery could be good for me, but would like more sales in other ways that I don’t know about. This is why I’m writing to you. Hope You can help to open my eyes. Thanks.

  430. Ginny,

    My printer is older model, the information is irrelevant.

    You have to look at the large format printers, find out how much the ink cost, get the warranty details and figure out how wide you want to print.

    Go to a dealer, get a demo, and then shop for price.

    Ann

  431. Ann,

    Can you give us some information on why you bought your particular printer (and the model number etc), the type of paper you use and why, and why you print your own reproductions please?

    Thanks
    Ginny

  434. Hi Ann,

    Do you print your own reproductions? What type of printer do you use and do you have a paper you prefer?

    Thanks Ann!

    Cheers
    Ginny

  435. Mike,

    Essentially what your asking is how do I define a unique selling proposition, identify potential markets, and create sales channels.

    That’s a very broad question that I’m afraid I can’t answer in one brief reply here.

    -Ann

  436. Its only recently that I’ve begun to show my work. I did several small shows around the country to good reviews and a few of awards. By the time I return home, the money and accolade(s) essentially only serve to pay for the trip. How do I reach out to get noticed by people who can help me make a difference?

  437. What books do you have?

    The book I mention in my post on licensing has forms and several chapters dedicated to licensing, “Graphic Design Guild’s Pricing and Ethical Guidelines.”

    Remember that full protection is two fold. You must register your images with the Library of Congress within 30 days of the first reproduction, that includes display on your website, then you must have the licensee sign a “single use” licensing agreement.

  438. Ann, yes that helps! I printed your answer so i can reflect upon it.

    Another question. As we talked about, I am having my artwork put on tiles (that will have dimension, like my artwork) for a client. I am working with a designer. Per your suggestion, I am having her and the 2 artists that will transfer my work on tile, sign something protecting my intellectual property so that it cannot not be reproduced. Although I bought the 2 business books you suggested, I cannot find a form that says what I need it to say. Any websites you suggest that would have such a form?

    Colleen

  439. Hi Colleen,

    Your getting closer. Just dig a little deeper.

    Answer this question: If you buy this “product” you will get this specific benefit? The proposition must be one that no one else offers. It must be unique.

    Does this help?

    Ann

  440. Ann,

    We have talked about my unique selling proposition, which I believe is that I am using mostly recycled materials in my work, including paint. But people continually tell me my work makes them happy as it is very bright and whimsical. So I am wondering if my USP can have 2 parts…..”happy” and “recycled”?

    Colleen

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