Tune into my interview with Daniel Barrett, CEO of Rubicon Artist Development, Music Producer from Austin, TX, affectionately known to me as “Grammy Dan.”
Grammy Dan’s sales increased 395% within four years of our working together and he went on to write a book called The Remembering Process with famed personal development author Joe Vitale.
The credit goes to him. Because he wanted it, he learned to focus, and he worked hard.
Grammy Dan didn’t just skate towards success. He had to get past a number of hurdles. I asked him to share his top three challenges.
Challenge 1. “I didn’t know what to do with money. It felt like a burden.”
Grammy Dan didn’t understand how to manage money.
So he educated himself. He read lots books and got counsel.
Importantly he earned how to spend money on things that made money. Like coaching.
The big take away. He learned difference between spending and investing.
Challenge 2. “Lacked a belief in myself.”
Grammy Dan explains that certain level of doubt is productive but only if it is balanced with self-celebration.
He explains that he has learned to think better about himself.
Still a tough critic of his work because he wants to strive for excellence but he has removed the venom.
This is something that many perfectionist leaning artists could benefit from.
“Celebrate your wins.”
Challenge 3. “Scatter. Not focused.”
Grammy Dan admits that he was all over the place.
What helped him build the habit of focus were his weekly email check-ins with me.
These check-ins forced him to make small agreements with himself with accountability.
Keeping smaller agreements helps you keep bigger commitments resulting in a stronger belief in yourself.
He notes that artists believe that there is no method to building a creative enterprise, but there is.
“The first thing that is holding so many artists back is entertaining the same unproductive thoughts and resulting actions.” Too many artists are engaging in self-flagellation and they think that they have to go it alone. Try some thing new.”
When I asked Grammy Dan to offer one piece of parting advice. He stated clearly.
- “Get help.”
- “The more help I get the more money I make.”
- “You can’t do it alone.”
- “There is no one who is successful who is solitary in the efforts.”
- “Study with someone who it already doing it.”
- Watch what you say to yourself and to others. “Your language will predict your future.”
Maybe you can identify with some of Grammy’s Dan’s challenges?
What is your top challenge right now? Please share below.

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