Why do I write sooo damn much about mindset in a blog about the business of marketing and selling art?
Well, I want Artists Who THRIVE to be useful. So my posts are an actual reflection of the current issues that my artist clients are grappling with.
A successful mindset is essential because even with the right marketing strategy and loads of talent, without the right attitude, its just not going to happen.
Why? Maybe because, for the most part, society expects artists to fail and the “starving artist” myth is like running bad code in too many artists’ brains.
How do I know this? For one thing, my personal experience. Secondly, I watch artists that I coach succeed and fail.
The number one indicator of whether my artist clients are going to make it is simply their attitude. If they have a good attitude they succeed quicker and with more ease.
As soon as my clients start getting whiny, they slow down, lose focus, make excuses, derail, and undermine their opportunities. I see this ALL the time.
The market, the weather, even the level of our talent is outside of our control. But you do have complete control over your attitude. And this drives your discipline, focus, and ability to attract collectors.
It’s really amazing to watch this simple truth. And I’m grateful for the constant reminder that the glass really can be half full. It’s a choice.