-guest post by Ralph James, an Artist Who THRIVE community member (We welcome your submissions.)
A published collection of an artist’s work can be a powerful marketing tool. But only when the publishing process is carefully planned well ahead of the actual design and printing. Lacking adequate information and a good strategy, it can be a colossal waste of time and money, time better spent on your art.
This is intended to be a brief overview of where to begin. For a more complete description of design, materials, and printing, I would like to direct you to my web site for a more extensive article I wrote on these subjects.
Learn more at…
https://ralphgradyjames.com/PrintingYourBook.html.
Your first consideration should be, why do you want to print a book and what is the end use of your book? Is it to showcase your art, or maybe to teach art technique and theory? You may think these are silly questions, but they are foundational in your planning and often overlooked or ignored. The reason they are important is because the design, the narrative, the marketing of your book, and even the type of binding and materials used should reflect and agree with these objectives.
If you plan on selling your book, what compelling reason does a customer have for purchasing your book? Let’s face it: you may be a great artist, but unless you are nationally or internationally known, basing your sales only on displaying images of your work will limit your sales. Consider designing your publication with several levels of appeal. For instance, if you also teach something new about technique or business, or share beautiful places to create art, then you’ve increased your potential market.
The last critical thing to ask is do you have the funds to finish your project? Take the time to think through your project from beginning to end and make sure not only to include design and printing cost but also think about any associated costs, such as advertising, shipping, or storage. Also, remember, because of the time required in design and print production, it may be a while before your book is ready to start returning your investment.
I want to encourage anyone interested in publishing a book to go for it! It can be a wonderful and fulfilling experience if you are willing to invest a little time and thought before beginning. It will also leave a legacy for the future, which is priceless.
Did you enjoy this article?
Hi Liz – glad you found it interesting. Let me know if you have questions!
you’re welcome. Please thank Ralph. He might be a resource for you.
This is very interesting. I am in the process of creating a book/journal featuring elements of my clay sculptures. Thanks for your insights.