It’s not uncommon for an artist that I’m coaching to be actively avoiding a task or a project that they really need to get done. For example: getting all of their photos ready for their new website, filing their taxes, or clearing a cluttered studio.
They will refer to it during our phone meetings; it will come up over and over in discussion. It’s on their mind so it has their attention, it’s taking up energy to avoid it, and it’s often proving to be an obstacle in the way of their reaching a specific and important goal.
We all do avoid or put off the things we like least. The action that I’m currently avoiding is writing sales letters to important potential strategic partners for Ann Rea, Inc. Of course, now that I’ve admitted this in writing, I won’t be able to avoid it any more.
As my sales consultant wisely advised me (yes, I have coaches too) “you don’t have to like it, you just have to do it.” And of course I’m so glad when I complete things that have stacked up because it helps build my business and frees me of stress.
It’s a remarkable tool to notice what you are avoiding because it’s only then that you can deal with it and then watch your energy and focus return. Rather then get into a self-inflicted drama of telling yourself that you’re a slacker, just be thankful of your awareness and commit to a specific time to complete the task.
Today, right now, make a list of the things you’re avoiding. Number them in order of priority. Then tackle one at a time until each is done. Give yourself a deadline and schedule the time needed to complete what you have been avoiding. Put these items on your calendar.
Then call someone who is supportive and ask them to check in with you about your efforts each week. Then watch your life and business change for the better.

glad it helped!
OK this gave me the kick in the butt that I needed. You’re right that “avoiding” takes energy and time! I enjoy reading your posts – thanks!!