I’ll admit. Selling art can be a very difficult endeavor.
But I never let my frustration outweigh my gratitude for the opportunity I have to earn my living through my art. This is bliss. Yet it wasn’t always this way.
I’ve had to struggle and work hard to get where I am. And I’ll have to continue this to get where I aim to go.
Every time I make a sale I am grateful. Very grateful. And I express this very clearly to my patrons.
In fact, I stay in touch with them each year and express my gratitude by offering them a small gift such as calendars or note cards.
Notice, I’m not giving away original oil paintings or fine art prints. These are thoughtful, affordable, and tasteful tokens.
I recently sent a patron a small package of note cards. I had no attachment or expectation of a response.
To my delight she asked if she could purchase a custom order of these note cards. My investment in a small gift resulted in an immediate $2000 sale.
Again, I wasn’t attached to the outcome. I considered this a gesture of good will and simply a good customer relations practice.
Good will is very important because most of my business comes by way of referrals. Outside of my website, I do not advertise my art.
What are you grateful for? What patrons have supported you? What can you give to express this?
Give and receive freely. Practice gratitude. What you focus on will multiply.
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Modern Postcard
Great tip! I have given away my art in the past as a show of gratitude – a small piece. But the calendars and notecards are a better idea! Thank you.
Do youhave a resource for printing the notecards/calendar?