Ann Rea didn’t paint or draw a single thing during seven years when she worked at a variety of anxiety-producing jobs in high tech, investing, and disaster relief. An encounter with two stage-four breast cancer survivors made her realize that life is too short to avoid pursuing her dream.

She quit her job, sold her house and moved to the beach in San Francisco in 2003. She knew that she would have to become prolific in order to thrive. She also knew that she had to come up with a unique value proposition to thrive in business. So she created a blue ocean strategy helping wineries leverage their largest asset, the unique beauty of their vineyards.

Her works, always inspired by nature, not only depict vineyards, but also all natural landscapes, including private gardens, and large-scale contemporary still lifes.

On the surface it seems that she focuses on places or things. In reality, her real focus is color inspired by natural ambient light, the unique visual essence of the terroir.  Light or color changes with the atmosphere and temperature, which is why she creates each piece in the vineyards at specific times of day.

I’m living my purpose. I ignore the rules. Rather than compete in the crowded market space of fine art, I created value. Long after the wine has been consumed, wineries gain a permanent presence in their customers’ homes and hearts and they profit.

 

 

Get help. You can do it all, but you’ll tend to focus on the activities that you are good at.

 

1.Maintain a positive attitude

2.Update your business plan

3.Update your marketing plan

4.Be creative

5.Take focused action

Ann’s clients include E&J Gallo, Freixenet, Marriott Renaissance Resorts, and Wente Family Winery, Silver Oak Cellars,  and celebrities and private collectors throughout the Northern America and Europe.

For more information, you can reach Ann by email at [email protected], or by calling her at 415.387.2224.

To see examples of Ann Rea’s work, visit her website at www.annrea.com